Digg/Reddit And Marketers: A Love-Hate Relationship
I’ve made it no secret how much of a fan I am of Digg and Reddit and how much there is we …
Digital Marketing and PR
Why “Social Media Addiction” Makes Absolutely Zero Sense
The idea of “social media addiction” (yeah, let’s put that in quotes) is one which makes no sense. As Mike …
Time Normalization In Social Media Is A Fallacy
Beware those obsessed with time normalization and comparing efforts to others. There is no blanket right or wrong answer to …
Why So Many Are Drawn To Social Media?
At the close of last year, B.L. Ochman noted there were more than 16,000 self-proclaimed social media gurus on Twitter alone. Yet, …
Media Does Not Need To Be “Saved” From Google Search
Ben Elowitz contributed an article to The Huffington Post with the unfortunate title: “Facebook’s Like Button: A Force Powerful Enough to Save …
Most Restaurant Sites Are Awful: Make Yours Better
The following is a guest post from Future Buzz community member Audrey Welch. Restaurant owners are faced with the challenge of …
Someone Please Remix This Ad Tech Ecosystem Visualization
I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only …
Everyone Finally Realizing Every Company Is A Media Company
We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for …
Please Kill The ‘PR Isn’t Measurable’ Myth
Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be …
Timeshifting As The New Default
Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has …