Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions
The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded …
Most Restaurant Sites Are Awful: Make Yours Better
The following is a guest post from Future Buzz community member Audrey Welch. Restaurant owners are faced with the challenge of …
Someone Please Remix This Ad Tech Ecosystem Visualization
I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only …
Everyone Finally Realizing Every Company Is A Media Company
We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for …
Please Kill The ‘PR Isn’t Measurable’ Myth
Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be …
Timeshifting As The New Default
Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has …
More Marketing Topics That Have Jumped The Shark
I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was …
Social Measurement Webinar With HootSuite & Google Analytics
A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of …
Why Social Magazines Aren’t “The Next Big” Thing For Marketers
Kipp Bodnar recently wrote a post at HubSpot’s blog titled The Next Big Thing for Marketers: Social Magazines. In it he opens …
Diversity, Aggregation, Incentives
He takes social scientist Scott Page’s diversity prediction theorem (collective error = average individual error – prediction diversity) a step further to …