The Internet is a place which thrives on interaction.\u00a0\u00a0It\u2019s somewhere where if you put something out for the publics eye \u2013 not only will they look at it, they will send it to friends, comment on it, criticize it, praise it and even remix it or edit it.\u00a0\u00a0This is an exciting atmosphere to market in, if you\u2019re willing to let go.<\/p>\n
Trying to control an Internet marketing campaign is the antithesis of going viral.\u00a0\u00a0If you really want something to catch on, you\u2019re going to need to grow a thicker skin and realize that not everyone is going to be positive about what you\u2019re doing online.\u00a0\u00a0Hopefully, the positive comments and people enjoying your campaign outnumber the negative, but certainly there will always be some naysayers.\u00a0\u00a0This is completely natural, as not everyone is always going to love everything.<\/p>\n
It is important that what you put out there initially in your campaign is exactly what you want to communicate, and that you have buy-in from everyone behind it.\u00a0\u00a0Let them know of what potentially could happen.\u00a0\u00a0But sometimes a little controversy (the right kind of it, at least) is good and will help spread a buzz.<\/p>\n
Playing it safe online is fine, but for something to go viral, it must illicit an emotional response in the user \u2013 enough so that they will want to forward it to their friends, and then their friends will want to forward it to their friends.\u00a0\u00a0This cannot work if you put something out there which plays it safe.\u00a0\u00a0Something wild, outrageous, controversial\u2026something that really turns heads and pause for a minute will always be most successful in this space.\u00a0\u00a0Just don\u2019t get caught up in a few people\u2019s negativity, especially if many people are enjoying what you\u2019re doing.<\/p>\n
Fans of your brand found through this type of promotion can end up being some of your biggest promoters.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Internet is a place which thrives on interaction.\u00a0\u00a0It\u2019s somewhere where if you put something out for the publics eye … <\/p>\n