I\u2019ve been seeing some terrible examples of online PR and promotions in some of my favorite message forums lately, so I\u2019m going to give a basic lesson in online PR for these marketers\/PR people that (still) just don\u2019t seem to get it:<\/p>\n
Don\u2019t put your 2-page press release verbatim on a forum, no one cares \u2013 you have to tailor it for message boards in a shorter, more tactful manner. This isn\u2019t a publication, it is a place for discussion \u2013 honestly you come off looking very unprofessional by putting your hyped up release in an online community, and it won\u2019t create much interest in your product (or artist) \u2013 in fact you may achieve the opposite because it demonstrates you don\u2019t actually want to participate in the forum\u2019s discussion, you just want to spam it with items your clients are paying you for and not really contribute to the online community.<\/p>\n
A brief summary with a link to the information is the proper way, you come off looking way too \u201csalesy\u201d with a full release posted on a forum\u2026no one wants to read a 2 page press release on a message board \u2013 add a link and we\u2019ll click it if we want to know more, and you should be actively participating in the forum if you actually want people to read your information and take you seriously.<\/p>\n
As well, if you\u2019re a big name artist who can afford some PR people to write up a slick release for you, great \u2013 just realize that most people (at least I think) see through your writers (sometimes not so clever) adjectives and adverbs hyping you up (do people really fall for this?). Let the product speak for itself, and quit hyping yourself up with thesaurus\u2019d words. Pitch yourself to some publications\/bloggers that will review your music and write about you, don\u2019t simply plaster press releases about yourself on community forums \u2013 while people may reply to your thread and seem to support, really you are encroaching into a groups\u2019 online community, and if you don\u2019t actually want to participate and you simply want to sell yourself, then you really don\u2019t understand their purpose, or the Internet at all, and will eventually just be blocked out altogether by them.<\/p>\n
That\u2019s my rant for the day, I love participating in online communities, and I like to pitch my clients, but I think some people really don\u2019t get how to pitch clients in an online realm in the proper way.<\/p>\n","protected":false},"excerpt":{"rendered":"
I\u2019ve been seeing some terrible examples of online PR and promotions in some of my favorite message forums lately, so … <\/p>\n