{"id":102,"date":"2023-02-23T22:01:49","date_gmt":"2023-02-23T22:01:49","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=102"},"modified":"2023-08-10T07:51:09","modified_gmt":"2023-08-10T07:51:09","slug":"your-years-of-experience-are-meaningless","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/your-years-of-experience-are-meaningless\/","title":{"rendered":"Your \u201cYears Of Experience\u201d Are Meaningless"},"content":{"rendered":"

Merhaba sana! <\/span>\u0130leti\u015fim alan\u0131nda 25 y\u0131ll\u0131k tecr\u00fcbeniz oldu\u011funu ve Fortune 500 ile \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 duydum. Belli bir tecr\u00fcbem oldu\u011funu ve Fortune 500 ile \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131 kendi web siteme kendim koydum. Fortune 100, kahretsin, art\u0131k Fortune 500 benim. <\/span>Onlarla bir oldum, Fortune \u015firketlerinin s\u0131\u00e7an kral\u0131y\u0131m, hem yenilebilir hem de ba\u015fka t\u00fcrl\u00fc maddeleri t\u00fcketiyorum.<\/span><\/span><\/p>\n

T\u00fcm ciddiyetle, yine de, kimsenin umurunda de\u011fil. <\/span>Elbette, “daha \u00f6nce bir \u015feyler yapt\u0131lar m\u0131” gibi anl\u0131k bir i\u00e7g\u00fcd\u00fcsel kontrol var, ancak size emir vermeye \u00e7al\u0131\u015fan herhangi bir halkla ili\u015fkiler m\u00fcd\u00fcr\u00fc veya CEO’yla kar\u015f\u0131la\u015ft\u0131ysan\u0131z, \u00e7o\u011funlukla, ka\u00e7 y\u0131ld\u0131r yapt\u0131klar\u0131ndan bahsediyorlar. i\u015flerini yap\u0131yorlard\u0131. <\/span>Halkla ili\u015fkilerde 30 y\u0131ll\u0131k kurumsal ileti\u015fim yapt\u0131klar\u0131n\u0131 ve sonu\u00e7 olarak d\u00fc\u015f\u00fcncelerinizin hem ge\u00e7ersiz hem de aptalca oldu\u011funu s\u00f6ylediler.<\/span><\/span><\/p>\n

G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re PR’daki y\u0131llar\u0131n\u0131z size i\u015finizi yapma yetene\u011fi veriyor, ger\u00e7ek ba\u015far\u0131lar\u0131n\u0131z veya kendi ellerinizle yapt\u0131\u011f\u0131n\u0131z \u015feyler de\u011fil.<\/span><\/span><\/p>\n

Bu rant kafamda k\u00f6p\u00fcrd\u00fc \u00e7\u00fcnk\u00fc yak\u0131n zamanda Amerika Halkla \u0130li\u015fkiler Derne\u011fi’nin yak\u0131n zamanda bir \u00fcyeyi s\u00f6z konusu forumdan yasaklamas\u0131 nedeniyle “neden para kazand\u0131\u011f\u0131m\u0131z\u0131 s\u00f6yl\u00fcyoruz” gibi \u015feyler hakk\u0131nda \u00e7ok net sorular sordu\u011fu i\u00e7in g\u00f6nderileri okumak zorunda kald\u0131m. para kaybediyoruz\u201d ve \u201cmali denetimleri kimin yapt\u0131\u011f\u0131n\u0131 neden sakl\u0131yoruz\u201d ve \u201c18 ayd\u0131r neden yeni bir CEO’muz olmad\u0131.\u201d<\/span><\/span><\/p>\n

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@PRSA’daki #CancelCulture ve #Gaslighting, hakl\u0131 tart\u0131\u015fmalar\u0131 sans\u00fcrl\u00fcyor ve cezaland\u0131r\u0131yor – a\u00e7\u0131k ileti\u015fim, g\u00fcvenilirlik ve g\u00fcven fikirleri \u00fczerine in\u015fa edilmi\u015f bir #PR end\u00fcstrisi i\u00e7in sinsi bir geli\u015fme.<\/span><\/span><\/p>\n

#PublicRelations sekt\u00f6r\u00fc #ABetterPRSA’y\u0131 nas\u0131l talep edebilir?https:\/\/t.co\/C4yvmT2leW<\/span><\/span><\/p>\n

\u2014 Mary Beth West, Yard\u0131mc\u0131 Sunucu: #MsInterPReted (@marybethwest) 28 Temmuz 2020<\/span><\/span><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

\u00d6zel olduklar\u0131 i\u00e7in payla\u015fmayaca\u011f\u0131m forum g\u00f6nderileri ve halkla ili\u015fkileri ne kadar sevdikleri hakk\u0131nda g\u00f6nderi payla\u015fmay\u0131 seven m\u0131zm\u0131z bebeklerin her biri, payla\u015fsayd\u0131m tamamen delirirdi, \u00e7o\u011funlukla insanlar tekrar tekrar Mary’nin kaba davrand\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. ve ayr\u0131ca ka\u00e7 y\u0131ll\u0131k deneyime sahipler ve ka\u00e7 y\u0131ld\u0131r oturup PR gruplar\u0131nda PR \u00e7al\u0131\u015fanlar\u0131 i\u00e7in PR’\u0131n ne kadar iyi oldu\u011fu hakk\u0131nda konu\u015fuyorlar.<\/span><\/span><\/p>\n

Dikkat, bu k\u00fc\u00e7\u00fck bir \u015fikayet olarak ortaya \u00e7\u0131karsa – \u00f6yle! <\/span>Bu benim web sitem, sizin web siteniz de\u011fil.<\/span><\/span><\/p>\n

\u00c7o\u011funlukla, insanlar\u0131n ge\u00e7erli oldu\u011funa inand\u0131klar\u0131 \u015feyler arac\u0131l\u0131\u011f\u0131yla varl\u0131klar\u0131n\u0131 hakl\u0131 \u00e7\u0131karmalar\u0131 gerekti\u011finin fark\u0131nday\u0131m. <\/span>D\u0131\u015far\u0131s\u0131 zor bir d\u00fcnya ve kendimize g\u00fcven eksikli\u011fi hissetti\u011fimizde hepimizin tutundu\u011fu \u015feyler var. <\/span>Ancak halkla ili\u015fkiler insanlar\u0131, ka\u00e7 y\u0131ld\u0131r kovulmamay\u0131 ba\u015fard\u0131klar\u0131na veya\u00a0 <\/span><\/span>giri\u015f engelinin bir e-posta hesab\u0131na sahip olmak oldu\u011fu bir alanda ka\u00e7 y\u0131l kalmay\u0131 ba\u015fard\u0131klar\u0131na dair bu \u00e7\u0131lg\u0131nca tak\u0131nt\u0131ya sahipler.<\/span><\/span><\/strong><\/p>\n

Bir tart\u0131\u015fman\u0131n veya y\u00f6netim durumunun<\/span><\/span><\/em> bir par\u00e7as\u0131 olarak, hayat\u0131n\u0131zda herhangi bir zamanda birine bir konuda X y\u0131ll\u0131k deneyiminiz oldu\u011funu s\u00f6yledi\u011finizi d\u00fc\u015f\u00fcnmek i\u00e7in bir dakikan\u0131z\u0131 ay\u0131rman\u0131z\u0131 istiyorum.\u00a0<\/span>\u00a0Bunu yeni bir i\u015f i\u00e7in bir sat\u0131\u015f konu\u015fmas\u0131nda s\u00f6ylediyseniz, tamam, bunu hepimiz yap\u0131yoruz, ancak bunu bir sohbette arg\u00fcman\u0131n\u0131z\u0131 hakl\u0131 \u00e7\u0131karmak i\u00e7in s\u00f6ylediyseniz, bu ge\u00e7ersiz ve aptalca. <\/span>Halkla ili\u015fkilerde iki y\u0131ll\u0131k s\u00fcre i\u00e7inde, 15 y\u0131ll\u0131k mikro y\u00f6netime sahip ve 22 ya\u015f\u0131ndakileri bir ajandadaki madde i\u015faretlerini kar\u0131\u015ft\u0131rd\u0131klar\u0131 i\u00e7in a\u011flatan birinden daha fazla deneyime sahip olan bir\u00e7ok ileti\u015fimci tan\u0131yorum.<\/span><\/span><\/p>\n

\"deneyimler\"
deneyimler<\/figcaption><\/figure>\n

Asl\u0131nda, pazarlama veya halkla ili\u015fkiler alan\u0131nda 15-25 y\u0131l\u0131n\u0131z varsa, kariyerinizde ne yapt\u0131\u011f\u0131n\u0131za ba\u011fl\u0131 olarak ters deneyime sahip olma \u015fans\u0131n\u0131z\u0131n y\u00fcksek oldu\u011funu iddia ediyorum. <\/span>Pek \u00e7ok halkla ili\u015fkiler uzman\u0131n\u0131n yapt\u0131\u011f\u0131 \u015feyi yapt\u0131ysan\u0131z – bir ajans kurduysan\u0131z, 15 ki\u015fiyi i\u015fe ald\u0131ysan\u0131z, i\u015ften kendinizi uzakla\u015ft\u0131rd\u0131ysan\u0131z veya belki de b\u00fcy\u00fck bir zaman ve bir ajansla \u015firket i\u00e7inde bir yere ta\u015f\u0131nd\u0131ysan\u0131z – muhtemelen kendinizi bir i\u015fe soktunuz. ger\u00e7ek pazarlama veya halkla ili\u015fkiler uygulamas\u0131ndan ayr\u0131 bir \u201cy\u00f6netim\u201d konumu. <\/span>Bunu yapt\u0131ysan\u0131z, as\u0131l i\u015fi yapmamay\u0131 ve sadece \u201cstrateji\u201d yapmay\u0131 se\u00e7ti\u011finiz her y\u0131l, ba\u015fka birinin yapaca\u011f\u0131 antrenmanlar\u0131 planlayarak saatler harcayarak kilo verece\u011finizi d\u00fc\u015f\u00fcnmeye benzer.<\/span><\/span><\/p>\n

Bu, bir b\u00fct\u00fcn olarak kurumsal Amerika’n\u0131n bir sorunudur, ancak bunun bir sorun oldu\u011fu hi\u00e7bir yerde pazarlama ve halkla ili\u015fkilerden daha a\u00e7\u0131k de\u011fildir.<\/span><\/span><\/p>\n

Yak\u0131nda PRSA ile ilgili b\u00fcy\u00fck sorunlar hakk\u0131nda daha fazla yazaca\u011f\u0131m, ancak \u015fimdilik elimdekiler bu kadar. <\/span>G\u00f6nderi i\u00e7in \u00f6ne \u00e7\u0131kan bir resim bulamad\u0131m, bu y\u00fczden maske olarak Jim Carrey’in bir resmini koydum. <\/span>G\u00fcl\u00fcyor!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Merhaba sana! \u0130leti\u015fim alan\u0131nda 25 y\u0131ll\u0131k tecr\u00fcbeniz oldu\u011funu ve Fortune 500 ile \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 duydum. Belli bir tecr\u00fcbem oldu\u011funu ve Fortune … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":5,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":4468,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/102\/revisions\/4468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}