{"id":1052,"date":"2023-03-07T22:33:42","date_gmt":"2023-03-07T22:33:42","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=1052"},"modified":"2023-03-23T09:57:03","modified_gmt":"2023-03-23T09:57:03","slug":"the-rise-of-the-profersonal-in-social-media","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/the-rise-of-the-profersonal-in-social-media\/","title":{"rendered":"The Rise Of The Profersonal In Social Media"},"content":{"rendered":"

The following is a guest post from Future Buzz community member\u00a0Andrew Hanelly.\u00a0If you\u2019d like to contribute thinking here, please\u00a0read the guidelines.<\/em><\/p>\n

In the past year, social media was the vehicle that drove several high-profile careers off a cliff.<\/p>\n

Pro athlete Larry Johnson\u00a0tweeted\u00a0a homophobic slur that resulted in a fan petition calling for his removal from the Kansas City Chiefs. He was later suspended.<\/p>\n

Gilbert Gottfried lost his gig as the voice of the Aflac duck for\u00a0making a joke\u00a0about the aftermath of a devastating tsunami in Japan.<\/p>\n

Journalist Octavia Nasr\u00a0was fired\u00a0for a controversial Tweet that violated CNN\u2019s social media policy.<\/p>\n

But\u00a0high-profile celebrities\u00a0weren\u2019t the only \u201cvictims\u201d in our era of real-time transparency.<\/p>\n

Agencies\u00a0lost clients.<\/p>\n

Businesses\u00a0turned\u00a0off\u00a0customers.<\/p>\n

And organizations\u00a0were embarrassed.<\/p>\n

The common thread in all of these social media meltdowns is that the \u201cperson\u201d took the wheel and the \u201cprofessional\u201d took the back seat.<\/p>\n

In other words, caught in the heat of the moment, (or in a fit of passion) these people acted very \u2026 well, human (in many cases, however, still inappropriately so).<\/p>\n

Can we blame them? The beauty of social media is that people are allowed to finally be themselves. Transparency, authenticity and all that, right?<\/p>\n

Gone is the carefully planned company line and here to stay is the spontaneous and often unchecked ad-libbed line.<\/p>\n

But if this \u201cbe yourself\u201d mantra is the driving force behind social media\u2019s mass adoption, then why do we come down with such a heavy hand on those that embrace it?<\/p>\n

Because deep down we still have expectations for people who are representing a brand. And as much as we want to say social media is the pinnacle of freedom of expression, if you are tied to an organization, your social media outbursts could bring them down with you. It is, in one word: irresponsible.<\/p>\n

Which is why we need to look at this sobering piece of reality: when you use social media, you forfeit the right to truly be yourself with no holds barred. Holds are definitely barred.<\/p>\n

Whether you\u2019re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don\u2019t like it, find a new line of work).<\/p>\n

If you represent an organization, (and anyone who receives a paycheck from an organization does) you\u2019re going to need to start acting like a profersonal (if you haven\u2019t done the math, that\u2019s professional blended with personal).<\/p>\n

The lines are irreversibly blurred between our personal and professional lives. There is no more \u201cprivacy\u201d or protected content online. Only content waiting to be found like ticking time bombs we never needed to create.<\/p>\n

Here are the new rules we must live by:<\/p>\n

Act as if anyone will be able to read what you write, track you down, connect you to your organization, and have chaos ensue.<\/strong>\u00a0When we look at the example of Detroit Motor city Tweet and also the Red Cross Tweet we see that this excuse was used: \u201cI thought I was sending it from my personal account.\u201d If the Twitter users behind those accounts employed this logic, the mistake never would have happened.<\/p>\n

Don\u2019t swear, get political, get preachy or do anything else you wouldn\u2019t do at an all-hands meeting.<\/strong>\u00a0It may seem disconnected from your work life while you\u2019re ranting from your dark basement, but when the lights come on, everyone can see the proverbial logo you wear.<\/p>\n

Have fun, but make sure it\u2019s good, clean fun.<\/strong>\u00a0The kind you might have with Shrek, not Charlie Sheen. The kind the\u00a0Bronx Zoo Cobra\u00a0had back in the day.<\/p>\n

Continue to treat social media\u00a0like a cocktail party.<\/strong>\u00a0But make sure it doesn\u2019t turn into an 8 day bender where you end up in a Las Vegas suite with a tiger.<\/p>\n

I\u2019ll probably be called conservative, scared, and several unprintable names for putting together this shiny, corporate-friendly post. But it\u2019s the truth, and embracing it will be liberating and finally rid us of the false anxiety of thinking that some of our social media content is personal and some of it is professional.<\/p>\n

If you have a job, all of your social media activity is both personal and professional. It\u2019s profersonal. It\u2019s the era we live in.<\/p>\n

Andrew creates and executes digital strategies for clients at TMG Custom Media.\u00a0 You can\u00a0follow him on Twitter\u00a0and check out his posts on\u00a0Engage the Blog.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a guest post from Future Buzz community member\u00a0Andrew Hanelly.\u00a0If you\u2019d like to contribute thinking here, please\u00a0read the … <\/p>\n

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