{"id":1119,"date":"2023-03-04T13:40:08","date_gmt":"2023-03-04T13:40:08","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=1119"},"modified":"2023-03-04T13:40:08","modified_gmt":"2023-03-04T13:40:08","slug":"why-so-many-are-drawn-to-social-media","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/why-so-many-are-drawn-to-social-media\/","title":{"rendered":"Why So Many Are Drawn To Social Media?"},"content":{"rendered":"

At the close of last year,\u00a0B.L. Ochman noted\u00a0there were more than 16,000 self-proclaimed social media gurus on Twitter alone.\u00a0 Yet, among the\u00a0snake oil, there is more than just a handful of talented individuals.\u00a0 There are even more\u00a0interested<\/em>\u00a0individuals.<\/p>\n

There are many reasons why this is.\u00a0 Let\u2019s consider them:<\/p>\n

Marketing dollars are going social<\/strong><\/p>\n

Social media spending\u00a0is trending to increase\u00a0to $3.1 billion in 2014 from $716 million in 2009 (representing a compound annual growth rate of 34%).\u00a0 And while a majority of dollars are still held by traditional channels,\u00a0passionate\u00a0communications professionals want to be in an area that is exciting and in growth mode.\u00a0 Traditional marketing\/PR\/advertising agencies are bloated and layoffs\/cutbacks are everywhere.\u00a0 It\u2019s just not as exciting a time for that part of the industry.<\/p>\n

Also it\u2019s more than the marketing side of things, it\u2019s media too:\u00a0 traditional is shrinking while digital is in growth mode.\u00a0 Again, same issue:\u00a0 traditional media enjoyed their monopoly long enough to suffer from bloat.\u00a0 Now with an economy tightening its belt and higher accountability (and excitement) offered from digital channels, it\u2019s a no-brainer where the interest exists.<\/p>\n

Media influence lives in social channels<\/strong><\/p>\n

What if all your PR could come to you?\u00a0 It can, the idea of pull PR is highly effective and is your\u00a0future public relations strategy.\u00a0 Not only have I seen this strategy work personally, for my employer and for clients, data backs up why:\u00a0 89% of reporters use blogs, 65% use social networking sites, and 52% use microblogging sites according to a\u00a0national study\u00a0by GW University.\u00a0 In other words:\u00a0 you can\u2019t be a modern PR pro without\u00a0tried and tested digital skills.<\/p>\n

Social media is\u2026popular<\/strong><\/p>\n

Social media eclipsed\u00a0search engine optimization in popularity as a search term and never looked back.\u00a0 It\u2019s the topic and skill set du jour.\u00a0 Driven by media, bloggers, books, case studies, companies and conferences naturally interest is a by-product.\u00a0 Due to this, many try to prey upon those interested with things like\u00a0social media certification\u00a0or create\u00a0digital marketing agencies\u00a0that are almost totally unqualified.\u00a0 But that\u2019s going to happen with any hot topic and should be neither a surprise nor a concern.\u00a0 Ultimately smart professionals and clients will do their research and make the right decisions.\u00a0 And those so ignorant as to fall victim to this?\u00a0 Who cares.\u00a0 You ultimately don\u2019t want to work with people so gullible they get taken in, they don\u2019t make good clients anyway.<\/p>\n

Many aren\u2019t interested in traditional PR\u2026at all<\/strong><\/p>\n

18% of respondents of a recent\u00a0digital readiness report\u00a0said they have no interest whatsoever in traditional PR.\u00a0 And, for the vast majority of respondents, knowledge of social networks (80%), blogging, podcasting and RSS (87%), and micro-blogging (72%) is either important or very important when it comes to PR and marking hiring.\u00a0 To exit college armed with traditional PR skills and to be clueless about digital \u2013 you\u2019d be lucky if a firm or business even looked at you.<\/p>\n

Content marketing spends are increasing<\/strong><\/p>\n

6 in 10 marketers plan on spending more on content marketing in 2010\u00a0according to a study\u00a0by Junta42 \u2013 with social media channels being the most popular.\u00a0 You could easily make the argument all content is social anyway.\u00a0 If it\u2019s worth sharing\/discussing, people will share it and discuss it whether you want that to happen or not.<\/p>\n

An entire generation has grown up using digital communications tools
\n<\/strong><\/p>\n

It is amazing the\u00a0business digital divide\u00a0is what it is.\u00a0\u00a0My generation\u00a0grew up without really considering what we were doing was disruptive, innovative, new, or novel.\u00a0 We\u2019ve been connecting, discussing, debating, and collaborating on digital tools well before an entire vertical of media was born to report on that activity.\u00a0 It seemed almost like stepping into the past entering a world where digital proficiency is not the norm upon exiting college, but this was what happened to me.\u00a0 Because of this, many of us saw opportunities to create businesses or provide consulting from the perspective of having an innate understanding of the social web.<\/p>\n

Good social media marketing\/PR is permission based<\/strong><\/p>\n

Marketing attracts a very different type of person when it switches from interruption\/push models to permission\/pull models.\u00a0 It attracts those sick and tired of the traditional methods that were disrespectful of everyone\u2019s time.\u00a0 It also attracts marketing professionals interested in nurturing an opt-in group with a genuine passion for the subject at hand.\u00a0 In other words, it is for people who want to give, not take.\u00a0 Essentially: smart people.<\/p>\n

Social media marketing is creative, fun and strategic with no real rules or best practices<\/strong><\/p>\n

There is no \u201cright\u201d or \u201cwrong\u201d way to use social media for marketing and PR purposes.\u00a0 I wrote on some ideas of\u00a0social media optimization\u00a0previously, but thinking about this again, you don\u2019t even need to follow those if you have true creativity and strategy behind what you\u2019re doing.\u00a0 There are always things you can do to optimize, sure, but if there are any perceived rules that exist, I say break them in favor of something more interesting to\u00a0stand out.<\/p>\n

Conclusion<\/strong><\/p>\n

There are many drawn to social media, and more than enough reasons to encourage this.\u00a0 Understanding someone\u2019s rationale is important to qualify if they are the\u00a0digital marketing talent\u00a0you should hire, if they are a firm worth providing marketing services or if they are someone credible in the industry.\u00a0 Don\u2019t just ask the what and how, asking the why or motivation behind it can sometimes reveal the most important insights of all.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the close of last year,\u00a0B.L. Ochman noted\u00a0there were more than 16,000 self-proclaimed social media gurus on Twitter alone.\u00a0 Yet, … <\/p>\n

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