{"id":128,"date":"2023-02-24T16:42:44","date_gmt":"2023-02-24T16:42:44","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=128"},"modified":"2023-02-24T16:42:44","modified_gmt":"2023-02-24T16:42:44","slug":"qa-with-ad-students-advice-for-marketers-just-starting-out","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/qa-with-ad-students-advice-for-marketers-just-starting-out\/","title":{"rendered":"Q&A With Ad Students: Advice For Marketers Just Starting Out"},"content":{"rendered":"

The following is\u00a0my latest monthly Analytics column, originally published\u00a0on ClickZ. You can read all my\u00a0previous columns\u00a0on\u00a0ClickZ\u00a0here.<\/em><\/p>\n

Presenting to students at\u00a0<\/i>UF Ad Society<\/i>\u00a0in Feb, 2017<\/i><\/p>\n

Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field. As I had expected, I received many questions from students, both after my talk and via email. I decided it would be more helpful to answer several of the best questions as this month\u2019s column to share thoughts with students everywhere who may have similar questions.<\/p>\n

So if you\u2019re new to our sector or someone on your team is, today\u2019s post is for you.<\/p>\n

What are some of the essential tools every marketing student should know going into their first marketing internship\/job?<\/b><\/p>\n

Well, of course,\u00a0Google Analytics\u00a0is one critical tool. We even have\u00a0online courses\u00a0and a\u00a0demo account\u00a0to help new users get up to speed quickly and become proficient at making decisions with data. But while understanding specific tools is great, it\u2019s probably more important, when first starting out, to understand how to create a digital marketing strategy, which always comes before tools and tactics.<\/p>\n

Being proficient with not just Analytics, but CMS (content management systems), CRM (customer relationship management) tools, programming languages like HTML, etc would all be good ideas and core to what we do. If you don\u2019t know everything yet, that\u2019s normal. Even the best experienced pros are still learning daily.<\/p>\n

What do you think makes certain interns stand out from the crowd?<\/b><\/p>\n

I think the best thing you can do is begin building a sandbox project (a place you can test and tinker on ideas without worry or oversight) from the ground up, without help. Create something real and tangible you plan to grow long-term in your free time such as a blog, an app, an e-commerce store selling something you\u2019re passionate about, or another side project. Find a friend if you want, but also document your process and be sure to be involved at every step. Resist the temptation to outsource things at first.<\/p>\n

You\u2019ll learn so much as the result of experimenting on your own and be forced to go through the\u00a0entire process\u00a0a start-up or brand will when conducting digital marketing, including creating the actual product \u2013 something far too many marketers skip. You can\u2019t get the same, real life, hands on experience in school or through certification. Smart brands and managers, the type that are really essential to work with at the start of your career, will value this greatly.<\/p>\n

What are daily habits you believe a successful marketer should have?<\/b><\/p>\n

Keeping your analysis skills sharp is probably the single most important thing you can do. Good marketers know not just how to record metrics and what KPIs matter, but how to use that data to influence decisions at the strategy table and get buy in for new projects. This involves both left and right brain thinking, as you can get pretty creative with how you use numbers to tell a story. Becoming proficient with\u00a0data-driven storytelling\u00a0requires lots of practice so working on it daily is helpful. Moreso, there\u2019s big demand for analytics-savvy professionals so having this skill will provide a leg up.<\/p>\n

What are some good readings marketers should have read?<\/b><\/p>\n

To be an effective marketer in a world of constantly-changing communications trends, it is essential to stay at the edge. Embrace this and take the charge personally to follow sector news. Read case studies, industry trades, relevant blogs \u2013 create a system (email subscriptions + labels, RSS, whatever you prefer) to get the right information and data coming to you every day without spending much time. I\u2019m less concerned with where you follow our sector, just that you follow. It\u2019s important that all marketers do put in the effort to stay informed s things change so fast.<\/p>\n

How do I choose between going agency and in-house?<\/b><\/p>\n

This is a personal choice. I personally started my career on the\u00a0agency side\u00a0and think it\u2019s a great decision because you get a view into many different types of companies and sectors. You also get to implement all different types of strategies and tactics as your different client\u2019s marketing needs are unique. Agencies are a great way to get your feet wet in our sector and gain a diverse skill set. If you find a company you really love right out of college, go for it. Your first roles will be great learning experiences no matter where they are.<\/p>\n

How do I make my resume really stand out?<\/b><\/p>\n

There are countless articles on making a great resume so I\u2019ll offer another idea: do something creative, in addition to the resume, which gets noticed by targeted companies or key executives. For example, ad copywriter Alec Brownstein targeted creative directors at advertising shops in New York via clever search ads driving traffic to his website. From this, he received\u00a0two offers. He then made a\u00a0YouTube video\u00a0showcasing the results which has received nearly 1 million views. The point is he knew what he want and did something creative and specific to achieve it.<\/p>\n

One more story:\u00a0a friend of mine, Eric Friedman,\u00a0tells the tale\u00a0of his job interview with renowned VC firm Union Square Ventures in New York. During a pivotal second round interview Eric sat down with one of the partners, Brad Burnham and presented his resume. Brad told Eric to hang on to it as he just wanted to chat. When Eric pressed him as to why, Brad responded with something remarkable which went like this: \u201cYou can work really hard on crafting a well written, organized, resume with bullet points of accomplishments \u2013 but you can\u2019t fake 500 blog posts.\u201d On the web, it\u2019s \u201cshow me, don\u2019t tell me.\u201d Showing dedication through consistency is a powerful way to demonstrate you\u2019re a cut above.<\/p>\n

Final thought: get started today mapping your journey<\/b><\/p>\n

Our industry is still growing rapidly and\u00a0the demand is there, everyone who puts their mind to it can have a great, fulfilling career as a digital marketer or analyst. Think critically,\u00a0make a career plan\u00a0and start executing on it. If you try I am almost certain you\u2019ll succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is\u00a0my latest monthly Analytics column, originally published\u00a0on ClickZ. You can read all my\u00a0previous columns\u00a0on\u00a0ClickZ\u00a0here. Presenting to students at\u00a0UF … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":2,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":511,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/128\/revisions\/511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/344"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}