{"id":134,"date":"2023-02-25T14:55:12","date_gmt":"2023-02-25T14:55:12","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=134"},"modified":"2023-02-25T14:55:12","modified_gmt":"2023-02-25T14:55:12","slug":"how-new-analysts-can-take-their-skills-to-the-next-level","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/how-new-analysts-can-take-their-skills-to-the-next-level\/","title":{"rendered":"How New Analysts Can Take Their Skills To The Next Level?"},"content":{"rendered":"

The following is\u00a0my latest monthly Analytics column, originally published\u00a0on ClickZ. You can read all my\u00a0previous columns\u00a0on\u00a0ClickZ\u00a0here.<\/em><\/p>\n

As I\u2019ve been writing about tools and tactics\u00a0quite a bit lately, I thought for this month\u2019s column I\u2019d take a step back and share some ideas on how you can become a better analyst.<\/p>\n

And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at our craft.<\/p>\n

It should actually improve all areas of your life as a byproduct of nurturing our critical thinking skills. Some ideas follow that I apply in my own life and hope you\u2019ll consider too.<\/p>\n

Find a passion outside work which involves developing\u00a0<\/b>hypotheses<\/b><\/h3>\n

The scientific method, as you know, is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.<\/p>\n

You\u2019re already applying this to your marketing and analytics practice by putting it to work fortesting and optimization\u00a0efforts (for example, having a hypothesis that a new landing page with less clutter will convert better, which you then test).<\/p>\n

But beyond work, you should also, in free time, be involved in something which flexes your prediction muscle.<\/p>\n

Whether this manifests as fantasy sports, investing in startups or some other activity which involves future predictions (and cool datasets!), this can be a fun and rewarding way to sharpen your mind and will help you see analysis problems in a new light.<\/p>\n

Learn to fill in the missing pieces, be comfortable working with imperfect data\/information<\/b><\/h3>\n

100% perfect data is really only possible in a controlled lab setting with expensive and fine-tuned equipment. While, of course, we should ensure our analytics implementation\u00a0is setup correctly\u00a0to keep our own data as clean as possible, we must also get comfortable working with a \u201cgood enough\u201d information.<\/p>\n

This is necessary in order to be agile in how we work and keep projects moving forward. A great analyst will work out the way to fill in the missing pieces and make effective projections (while of course providing a rationale\/caveats where needed).<\/p>\n

You want to get confident enough to make recommendations and create analysis\u2019 based off \u201cminimum viable data.\u201d<\/p>\n

Have a sandbox project to test new tools<\/b><\/h3>\n

If you are truly serious about improving your skills, doing analyst work in your live business environment isn\u2019t enough.<\/p>\n

The reason being you can\u2019t test and tinker with any new tool without permission or change settings at whim, you likely have compliance and managers to work through.<\/p>\n

But a sandbox project such as your own site, app or side business provides a place you can test, tinker and experiment in a no-stress setting.<\/p>\n

Bonus: our team at Google recently\u00a0launched\u00a0an Analytics Demo Account for this very purpose.<\/p>\n

Live and breathe your company and sector metrics (beyond what you\u2019re accountable for)<\/b><\/h3>\n

Being a great analyst isn\u2019t about just running reports and delivering insights that are your remit.<\/p>\n

Rather, the best analysts have their finger on the pulse of the bigger pictures and are deftly able to put their own work into context with the larger organization and sector as a whole.<\/p>\n

The analysts I talk to that leave a lasting impression are the ones who can speak articulately about various areas of the business and how they make impact across teams and functions.<\/p>\n

Be a part of the industry, network and collaborate with peers<\/b><\/h3>\n

I\u2019m personally a big believer in educating others about digital marketing and since starting my career well over a decade ago I\u2019ve spent time both at and outside of work helping others learn our craft.<\/p>\n

Our industry is tight knit and so being an active participant who helps others is of great benefit (not to mention fulfilling).<\/p>\n

For you, whether this takes the form of speaking\/attending events,\u00a0starting your own local analytics meetup, or even making friends with other analysts near you to talk shop this is a valuable use of time.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is\u00a0my latest monthly Analytics column, originally published\u00a0on ClickZ. You can read all my\u00a0previous columns\u00a0on\u00a0ClickZ\u00a0here. As I\u2019ve been writing … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":2,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":1145,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/134\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}