{"id":214,"date":"2023-03-14T16:21:50","date_gmt":"2023-03-14T16:21:50","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=214"},"modified":"2023-03-22T17:58:35","modified_gmt":"2023-03-22T17:58:35","slug":"prioritization-the-critical-overlooked-skill-of-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/prioritization-the-critical-overlooked-skill-of-the-digital-age\/","title":{"rendered":"Prioritization: The Critical, Overlooked Skill Of The Digital Age"},"content":{"rendered":"<p>David Meerman Scott recently shared\u00a0a smart insight:\u00a0<em>the marketing 100 is now the marketing 10,000:<\/em><\/p>\n<blockquote><p><em>From one hundred things a year to ten thousand.\u00a0<\/em><em>Marketing has fundamentally shifted.\u00a0<\/em><em>Rather than doing a hundred really big projects, today\u2019s marketers need to do tens of thousands of tiny things each year to be successful.\u00a0<\/em><em>It\u2019s not about the campaign, it\u2019s about engagement.<\/em><\/p><\/blockquote>\n<p>In a world with\u00a0infinite choice\u00a0where people\u2019s attention continues to shift to stream-based platforms on web and micro interactions on mobile, this makes sense. You need to show up and\u00a0show up consistently. David\u2019s thoughts also\u00a0sync well with a previous post\u00a0we shared\u00a0on why inch-by-inch now destroys \u2018the big idea.\u2019<\/p>\n<p>An empowered team who isn\u2019t restrained by\u00a0overthinking,\u00a0overburdened with meetings, or always looking back with superfluous internal reporting\u00a0will run circles around a larger team that has created\u00a0artificial barriers\u00a0due to market dominance or fear of change.<\/p>\n<p>With that said, it isn\u2019t\u00a0<em>just<\/em>\u00a0about doing more and using data to\u00a0try things and iterate. This actually isn\u2019t enough. I think it points to another skill your team needs beyond agility: with 10,000 things to do in a year the ability to prioritize is key. As more channels, paths and ideas to get creative and delight your customers present themselves, it all comes down to knowing what to do first and what to work on later. Engaging in real-time might make sense\u00a0<em>right now<\/em>.\u00a0It might not.<\/p>\n<p>Prioritization is the overlooked skill of the digital age and should be a key tentant of\u00a0modern marketing professionals. I think this is the type of thing that you can teach to some extent, but likely comes down\u00a0to experience\u00a0on your own projects. All the more reason to\u00a0create a sandbox project\u00a0if you don\u2019t yet have one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Meerman Scott recently shared\u00a0a smart insight:\u00a0the marketing 100 is now the marketing 10,000: From one hundred things a year &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Prioritization: The Critical, Overlooked Skill Of The Digital Age\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/prioritization-the-critical-overlooked-skill-of-the-digital-age\/#more-214\" aria-label=\"More on Prioritization: The Critical, Overlooked Skill Of The Digital Age\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions\/215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1284"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}