I was reading an\u00a0AdWeek link\u00a0sent to me by a friend sharing IAB\u2019s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.<\/p>\n
See for yourself:<\/p>\n
As my colleague Emel\u00a0notes, it\u2019s basically\u00a0the\u00a0Lumascape, redone as the next best thing\u2026 a maze. Why you would articulate our industry as a maze seems silly when the whole point of creating a visualization is to tell a story (and do so simply\u00a0and elegantly). It isn\u2019t good for anyone to provide the\u00a0metaphor\u00a0of online advertising technology being confusing.<\/p>\n
The Lumascape is not much better in terms of complexity, but at least it\u2019s a bit easier to follow:<\/p>\n
Anyway, I\u00a0do<\/em>\u00a0think it is a good idea to visualize the ad tech ecosystem. But I can\u2019t help think we can do better. So consider today\u2019s post a call to action for agencies, consultants and anyone in the creative space: someone please remix these images and create a simpler, easier to read visualization of our industry.<\/p>\n I\u2019d recommend\u00a0removing<\/em>\u00a0some of the complexity \/ consolidating areas or considering different ways to lay this out instead of cramming so much into a small space. Try something unique here.<\/p>\n Why you should do this? These visualizations get a lot of use and attention. If you can do better, you\u2019ll likely get included in presentations at conferences, in media stories and shared in social. If you do remix it (and we like it better) please\u00a0drop us a note\u00a0and we\u2019ll share it in a future post.<\/p>\n","protected":false},"excerpt":{"rendered":" I was reading an\u00a0AdWeek link\u00a0sent to me by a friend sharing IAB\u2019s ad tech organization chart. I think not only … <\/p>\n