Earlier this week I gave a Webinar with HootSuite\u00a0to share how you can use Google to measure social performance. With over half of people talking more online than they do in \u201creal life\u201d, digital social media is a critical platform for marketers.<\/p>\n
Here\u2019s a quick summary of the content presented (and following is a link to watch the Webinar on-demand):<\/strong><\/p>\n Most marketers use platform metrics as performance indicators, but often they cannot be linked to sales. Engagement is the easiest and often the most measured social metric in terms of followers, fans and comments. However, revenue is often the more important (and more difficult to measure) metric that can help marketers determine an ROI for their social media efforts. Google offers two solutions that can help drive social media performance: Google+ and Google Analytics social reports.<\/p>\n Building relationships on Google+ may improve other parts of your marketing plan. Google+ is integrating social in all the Google products marketers already use, which can help them drive deeper engagement with their target customers, be more relevant by offering social recommendations when customers need them most and remain accountable by providing transparency of how their ad dollars are performing.<\/p>\n With Google Analytics Social reports you can tie your social media to metrics you care about. Here are just a few of the tips shared:<\/p>\n Earlier this week I gave a Webinar with HootSuite\u00a0to share how you can use Google to measure social performance. With … <\/p>\n\n