We\u2019ve previously covered\u00a0examples of brands\u00a0who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential debate when KitchenAid posted the following unfortunate Tweet joking about Obama\u2019s dead grandmother:<\/p>\n
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Of course, this was likely posted by someone on the KitchenAid team who had meant to post it under their personal account. However I think it\u2019s inappropriate of a communications professional to make such a statement at all. Especially since\u00a0people are a huge part of a brand.<\/em><\/p>\n KitchenAid has since deleted the Tweet\u00a0and apologized, but anything published to the web is easily findable and referenced as shown above. AdWeek has\u00a0already covered it,\u00a0so\u00a0has Mashable\u00a0and the comments about the brand (both positive in defense from fans and negative from people who are upset) are spreading across the web:<\/p>\n <\/p>\n Likely, KitchenAid will be added to the list of this year\u2019s social media crises as another case study: something I would wish on no one. But there is good news here. It\u2019s preventable for your brand. Hire people with judgement, professionally\u00a0and<\/em>\u00a0personally. Yes, this matters. Social is personal and you\u2019re\u00a0really<\/em>\u00a0trusting your brand to the people you hire. They will make or break you.<\/p>\n The crazy thing is, as my friend Peter Kim points out,\u00a0this isn\u2019t even restricted to the web. As mobile is ubiquitous this is the new reality we live in.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019ve previously covered\u00a0examples of brands\u00a0who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential … <\/p>\n