{"id":399,"date":"2023-03-14T16:20:23","date_gmt":"2023-03-14T16:20:23","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=399"},"modified":"2023-03-22T18:31:58","modified_gmt":"2023-03-22T18:31:58","slug":"what-assets-do-you-have-to-divert-attention","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/what-assets-do-you-have-to-divert-attention\/","title":{"rendered":"What Assets Do You Have To Divert Attention?"},"content":{"rendered":"

Google.com is clearly one of the most powerful pages on the web. The might of this page is undeniable, with\u00a0previous reports\u00a0estimating around 38 million visitors\u00a0per day<\/em>\u00a0(sorry I wasn\u2019t able to find a more recent stat).<\/p>\n

Regardless of the number, Google is using one of their most valuable assets to\u00a0draw attention\u00a0to their exciting new social play\u00a0Google+. Why? Because\u00a0they can.\u00a0<\/em>And they should.<\/p>\n

The fact that Google is the start page for so many aside, the point is this is an asset to funnel community and they aren\u2019t afraid to use it as such. It is another example of how Google is fully embracing social. This, in addition to\u00a0compensation tied to social\u00a0and\u00a0hiring of\u00a0top talent\u00a0shows in black and white this is not a skunkworks project for their company. But that\u2019s been clear for awhile.<\/p>\n

What I want to point out today is what Google is doing that a lot of brands seem to miss:<\/p>\n

Google is pulling levers on powerful\u00a0owned<\/em>\u00a0marketing assets \u2013 and so can you<\/strong><\/p>\n

Having a high-trafficked page where you\u2019re able to focus attention somewhere new to drive conversions is\u00a0hardly<\/em>\u00a0unique to Google. And while many web start-ups and Silicon Valley\u00a0entrepreneurs\u00a0get this, so many brands ignore it.<\/p>\n

Many\u00a0seem to be\u00a0disregarding their owned assets\u00a0(like their website and blog) in favor of the stream. Yet when it comes time you need to divert organic attention somewhere new, those who do this find they have no ability to consistently send traffic anywhere.\u00a0You don\u2019t own templates in the stream, and you\u2019ll piss people off if you flood them with updates. And even if you do achieve viral growth of a social media\u00a0outpost<\/em>, realize\u00a0they\u2019re overvalued. Especially without tagging back to a home base.<\/p>\n

Yes, I know the reality is you might not be able to build a powerful and useful app like Google, but you can easily\u00a0focus opt in at the source\u00a0with content.\u00a0This\u00a0creates a megaphone for your brand on the web: both to break into real-time but also to provide sustainable returns outside of real-time. Don\u2019t ignore the\u00a0power of templates, calls to action and creating high-trafficked assets that are independently owned. And yes, many brands do play with calls to action on their homepage, but a majority don\u2019t create legitimate reasons anyone would actually want to go there in the first place (let alone return).<\/p>\n

Funny enough, in a real-time web money pages (pages that get extremely high amounts of traffic) become even more valuable as they keep being discovered in search and re-shared in the stream. And designed right, they convert too.<\/p>\n

What assets do you have to funnel community or conversions of some sort? If none, it\u2019s time to start creating them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google.com is clearly one of the most powerful pages on the web. The might of this page is undeniable, with\u00a0previous … <\/p>\n

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