{"id":436,"date":"2023-03-14T16:19:56","date_gmt":"2023-03-14T16:19:56","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=436"},"modified":"2023-03-22T18:37:07","modified_gmt":"2023-03-22T18:37:07","slug":"everyone-needs-to-get-to-conversion","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/everyone-needs-to-get-to-conversion\/","title":{"rendered":"Everyone Needs To Get To Conversion"},"content":{"rendered":"

Yeah, so we\u2019re writing another post\u00a0on data. Today I wanted to talk about the single most important and equally most forgotten step for\u00a0any<\/em>\u00a0online marketing or PR program.<\/p>\n

It is really simple: get to conversion.<\/p>\n

What is your end goal that you want your communications to accomplish? Don\u2019t be shy about it. If you want sales, great: say it. If you want lead generation, awesome: but be clear. Then set it up as a goal in your web analytics package and measure it.<\/p>\n

This is not brain surgery, yet it is so frequently missed.<\/p>\n

No, this isn\u2019t something just for SEOs or SEMs. This is for social media marketers, PR pros, and everyone in between.<\/p>\n

There is a strange trend I have noticed that many PR or social marketing teams aren\u2019t given access to their web analytics packages like Google Analytics or Omniture. Even worse, I have seen companies completely ignore their web analytics but\u00a0 dive into social data merely because it is new. This is backwards: without getting to conversion on your own website and tracking that, you have almost no business measuring anything else. If you think social media marketing ROI is confusing, it\u2019s because you don\u2019t understand basic online marketing ROI.<\/p>\n

Of course, measure KPIs and show how they help your business holistically. But without a conversion attached to them, you aren\u2019t doing your job.<\/p>\n

If you are marketing a business online, you absolutely need to define a conversion from your activities and measure against it. It allows you to clearly see which of your activities are producing a desired outcome vs. guessing. Then, you can dial up the tactics that are working and reduce those which are not.<\/p>\n

It is critical to accomplish this as it isn\u2019t what you do, but what you\u00a0don\u2019t<\/em>\u00a0do that defines your online marketing success. There is\u00a0elegance in simplicity\u00a0and no need to do everything,\u00a0<\/em>just what\u2019s effective.<\/em>\u00a0And side note:\u00a0everyone<\/em>\u00a0can get to some sort of conversion, even businesses who do not sell products online.<\/p>\n

If your marketing or PR team is still making excuses and unable to come up with conversion goals, you need a new team. If they don\u2019t understand this, it\u2019s time to train them up.<\/p>\n

To quote\u00a0Avinash Kaushik:<\/p>\n

If you ain\u2019t got no goals, you ain\u2019t got nothin\u2019.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Yeah, so we\u2019re writing another post\u00a0on data. Today I wanted to talk about the single most important and equally most … <\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":1,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/436\/revisions\/437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1364"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}