Everyone continues an unhealthy obsession with flirting at the edge. And most of the people doing so probably have no business being there (yet) in the first place.<\/p>\n
Getting to the point your brand is sophisticated enough to use stream-based platforms is great, but there are a lot of things you need to lock down first.\u00a0Not the least of which is in some way, shape or form being timeless.<\/p>\n
Timeless in the sense of producing evergreen content that attracts 10,000 visitors a day and gets continued organic shares across platforms\u00a0whether you produce something new or not<\/em>.<\/p>\n Timeless in the sense that you\u2019ve created a community users have been\u00a0conditioned\u00a0to visit weekly because they\u00a0know<\/em>\u00a0something new that will make them smarter will be there.<\/p>\n Timeless in the sense you\u2019ve built a useful web app that might not be the prettiest thing in the world, but your entire category has it bookmarked because it\u2019s so useful they need it as part of their processes.<\/p>\n Once you\u2019ve done something timeless, you then gain\u00a0far<\/em>\u00a0more leverage than those who just flirt at the edge. Normal people don\u2019t refresh their browsers to see what\u2019s new, or are even so plugged in they see everything. And even those who live at the edge still can\u2019t possibly catch it all.<\/p>\n If you can do something timeless, you can exist outside the ever-quickening churn of the real-time web yet continue to pull organic links, traffic social shares and ultimately outcomes.\u00a0Being timeless puts you outside the noise and\u00a0positions you as signal.<\/p>\n If you\u2019re an experienced online marketer, stop and think about the returns brought by engaging in timeless tactics. For example, remember when we used to flesh out robust FAQs on our own sites? They would net high demand, high quality traffic that would convert like crazy. Smart marketers still do this, while a new generation might only answer that question in\u00a0Quora\u00a0or LinkedIn where visitors might never make a connection back to the company and miss out on organic conversions. I\u2019m not saying don\u2019t answer questions there. What I am saying is you need to complete the timeless tactics, those that work for you while you sleep first. The order here matters.<\/p>\n My favorite artists create timeless works. I return to them years later and they bring the same level of inspiration they originally did because they \u00a0put their\u00a0passion\u00a0and soul into them. I\u2019m excited to hear what they\u2019re doing next, because I know they are less concerned with being first \u2013 instead they are focused on doing something that matters.<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone continues an unhealthy obsession with flirting at the edge. And most of the people doing so probably have no … <\/p>\n