{"id":522,"date":"2023-03-14T16:18:57","date_gmt":"2023-03-14T16:18:57","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=522"},"modified":"2023-03-22T18:45:51","modified_gmt":"2023-03-22T18:45:51","slug":"social-media-is-more-than-facebook-and-twitter","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/social-media-is-more-than-facebook-and-twitter\/","title":{"rendered":"Social Media Is More Than Facebook And Twitter"},"content":{"rendered":"
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A lot of marketers continue an unhealthy obsession with spending time\u00a0purely<\/em>\u00a0in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger\u00a0digital strategy, your marketing does not start and end with them. They\u2019re outposts but not a hub.<\/p>\n

What happens when you take a\u00a0holistic approach\u00a0and focus\u00a0opt in at the source? You provide a valuable destination that a community of sites, networks and people can point at.<\/p>\n

Let me illustrate this with an example of the sources for the last one million or so visits to a site I market:<\/p>\n

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Note by marketing the site holistically, organic visits have come from more than 5,000 sources and mediums. So how do Facebook and Twitter come into the mix? Their traffic contributions look like this:<\/p>\n

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Sizable for sure, but the point to make here is they don\u2019t\u00a0own<\/em>\u00a0a monopoly on traffic and attention on the web. Live by Facebook and Twitter, die by Facebook and Twitter.<\/p>\n

There is a huge mix of sites, networks and apps spanning every category that can become potential referrers when you market a site and gain critical mass of organic traffic. Certainly Facebook and Twitter can reach influential people who then link to you on the open web. But these are not the only places (or ways) to connect with those influencers and if your traffic is mostly Facebook and Twitter you probably haven\u2019t crossed the threshold necessary to achieve\u00a0increasing returns.<\/p>\n

Jeremiah of Altimeter Group notes to\u00a0broaden your mix\u00a0and he\u2019s right, there is a long tail of sites and communities even if there is an inequality of buzz about the largest ones. Eric Friedman at Foursquare notes your site\u00a0is an island, so\u00a0build more routes that cross through it and you\u2019ll grow.<\/p>\n

If you\u2019re just spending time on Facebook and Twitter, you\u2019re thinking small and missing a lot of opportunity.<\/p>\n<\/div>\n

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If You Found This Useful, Also Check Out:<\/h3>\n
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  • MySpace And Facebook \u2013 The Modern AOL And Prodigy<\/li>\n
  • Still Making These 4 Mistakes? You\u2019re Not A Media Company Yet<\/li>\n
  • Influencing Social Media: What Drives Digg And Reddit Users<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    Comments<\/h3>\n
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      Infinite Listings<\/span>\u00a0replied |\u00a0Mar 28, 2011(1 comment)<\/span><\/p>\n<\/div>\n

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      You make a number of good points \u2013 it is easy (or should that be lazy?) to become transfixed by Twitter & Facebook, at the expense of a proper strategy. Businesses must never rely on too few opportunities in a marketplace that is constantly evolving.<\/p>\n<\/div>\n

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      Shawn Jennings<\/span>\u00a0replied |\u00a0Mar 28, 2011(1 comment)<\/span><\/p>\n<\/div>\n

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      Great article. We have been focusing a lot on facebook and twitter. Time to start building more bridges. \ud83d\ude42<\/p>\n<\/div>\n

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      Alisha<\/span>\u00a0replied |\u00a0Mar 29, 2011(1 comment)<\/span><\/p>\n<\/div>\n

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      How about instead of just stating a fact, give a few examples of other social media sites. This isn\u2019t going to help anyone broaden their internet experience.<\/p>\n<\/div>\n

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