Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It\u2019s creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.<\/p>\n
The image also highlights many of the themes presented on this blog: for example, that individuals are\u00a0running circles around your brand, the\u00a0shift of trusted, influential media,\u00a0interesting results happen at the intersection\u00a0and even, in a sense, how to\u00a0be the Jack Bauer of your company.<\/p>\n
Anyway, here is the infographic to check out (click the image for high-res to see greater detail):<\/p>\n
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As background, I\u2019m close to the marketing automation industry as I previously lead consulting for Marketo while at TopRank Online Marketing and have worked with companies who use both Marketo and Eloqua. Being familiar with the products, people and even marketing strategies of these brands I\u2019ll add that in addition to having the best marketing automation products, both are case studies in-and-of themselves for successful digital marketing.<\/p>\n
One other thing \u2013 did you note Joe\u2019s title:\u00a0director of content<\/em>? Infographic aside, does your organization pay lip service to the shift in marketing yet\u00a0not do a thing about it?<\/p>\n Eloqua is dedicating high level resources to create high quality content (as is Marketo). They don\u2019t spend time questioning\u00a0why<\/em>\u00a0the internet is valuable. Their teams are savvy enough it\u2019s not really about making a case to those with previous generation mindsets to shift budgets. They didn\u2019t have to waste resources doing that, their management teams were already savvy. Instead they focus on executing, iterating and thinking creatively.\u00a0Is it any wonder these two brands are leading the industry and probably two of the best\u00a0software marketing\u00a0teams around?<\/p>\n Oh\u2026and both companies make analytics products. They know a thing or two about what works and what doesn\u2019t regarding how\u00a0holistic digital marketing\u00a0should function.<\/p>\n Marketo\u00a0and\u00a0Eloqua\u00a0blogs are also worth reading if you\u2019re not already subscribed. Even if you aren\u2019t interested in marketing automation you can learn quite a bit by watching these two go at it in competition in an emerging category through\u00a0content marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It\u2019s … <\/p>\n