{"id":563,"date":"2023-03-14T16:18:34","date_gmt":"2023-03-14T16:18:34","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=563"},"modified":"2023-03-22T18:51:11","modified_gmt":"2023-03-22T18:51:11","slug":"build-your-community-before-you-need-them","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/build-your-community-before-you-need-them\/","title":{"rendered":"Build Your Community Before You Need Them"},"content":{"rendered":"<p>Today\u2019s post is a simple concept, but one I still think people miss. You need to build your community\u00a0<em>before<\/em>\u00a0you need them. When your company has news, a product launch, an event or something they want to spread via users socially \u2013 it\u2019s way too late. Unless you already have a community built. While interesting news can definitely help a brand grow it is\u00a0no longer your bread and butter.<\/p>\n<p>Expecting users are going to organically spread your message just because you have something professional media might care about is not how it works. You need to build your community\u00a0<em>before<\/em>\u00a0you have news to spread. Only then will you have forged a connection and built permission with a critical mass of people who will genuinely care what it is you\u2019re doing. This happens\u00a0bit by bit over time\u00a0(with some\u00a0buzz thrown in\u00a0for good measure, for sure).<\/p>\n<p>Without a community:<\/p>\n<ul>\n<li>There is low or no chance anyone will organically link to you or share your content\u00a0across platforms. If they do it\u2019s by chance because without a community who do you have to take such an action? Maybe you\u2019ll get lucky once in awhile but it\u2019s not sustainable.<\/li>\n<li>You are basically paying to reach the same audience time and time again instead of consistently increasing your community who you can tap repeatedly to spread messages. This is how most brands treat the web and the world, which is sad because it\u2019s no longer the way it has to be. That\u2019s how the TV industrial-complex ran but those days are\u00a0long dated.<\/li>\n<li>You have no leverage in social channels and do not position yourself for\u00a0increasing returns. And remember, outposts like Twitter and Facebook only take you so far: you will never have a truly valuable community without growing\u00a0opt-in at the source.<\/li>\n<\/ul>\n<p>Certainly there are things you can do in social channels without a community. But at the end of the day these items are fleeting and provide temporary results. There is no long term value without a following surrounding your brand with a vested interest to hear what you\u2019re doing next.<\/p>\n<p>Jeremiah had a similar thought when he encouraged users to\u00a0build their network\u00a0before they need them:<\/p>\n<blockquote><p>Those who ignore the party\/conversation\/network when they are content and decide to drop in when they need the network may not succeed. It\u2019s pretty easy to spot those that are just joining the network purely to take \u2013not to give. Therefore, be part of the party\/conversation\/network\u00a0<em>before\u00a0<\/em>you need anything from anyone. Start now, and continue to build relationships by giving now: share knowledge, help others, and become a trusted node and connector, not just an outlying \u2018dot\u2019 of a comet that swings in every 4 years or so.<\/p><\/blockquote>\n<p>Indeed. It\u2019s not so different for your company. If you simply throw the promotions team at the web when you have something you want promoted you\u2019re basically setting yourself up for failure. Your community is a long-term, high value asset that should build upon itself and provide very tangible outcomes for your company. But not if you don\u2019t make building it a priority, before you actually need it. Start today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s post is a simple concept, but one I still think people miss. You need to build your community\u00a0before\u00a0you need &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Build Your Community Before You Need Them\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/build-your-community-before-you-need-them\/#more-563\" aria-label=\"More on Build Your Community Before You Need Them\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":2,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/563\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/563\/revisions\/565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1411"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}