Arik Hanson recently shared some thoughts as to\u00a0what tomorrow\u2019s PR pro looks like.\u00a0 This got me thinking \u2013 what does tomorrow\u2019s marketing pro look like?\u00a0 I started jotting down some notes, and this is the list I came up with:<\/p>\n
1.\u00a0 Writing skills are critical<\/strong><\/p>\n Never before has writing mattered more.\u00a0 While we were trending to a society dominated by video, the web changed all that and gave rebirth to the written word.\u00a0\u00a0Text reigns king\u00a0once again.\u00a0 Also consider:<\/p>\n 2.\u00a0 Meaningful insight into analytics\/interpretation of data<\/strong><\/p>\n Good marketers know not just how to record metrics and what KPIs matter, but how to use that data to influence decisions at the strategy table and get buy in for new projects.\u00a0 This involves both left and right brain thinking, as you can get pretty creative with how you use numbers to tell a story.<\/p>\n 3.\u00a0 Nexus of marketing specializations<\/strong><\/p>\n Only by understanding PR, Social Media and SEO can you successfully make their natural overlap work for you.\u00a0 While many today specialize, the marketers of tomorrow will understand them all innately and devise campaigns that encourage multipliers in results.\u00a0 None of these items happen in a silo.<\/p>\n 4.\u00a0<\/strong>Digital strategy development<\/strong><\/p>\n Forming effective digital strategies is more than just taking current situation data and applying it to a process or formula.\u00a0 That may have worked in the past, but in the future there will be too many people that know the obvious paths to digital marketing results for them to be effective.\u00a0 When everyone is applying the same tactics to acquire limited resources, only those who were first win.\u00a0 Instead, current situation data fused with creative, unique thinking from an experienced practitioner will be the valuable skill.<\/p>\n 5.\u00a0 Leadership<\/strong><\/p>\n In a connected society, marketing\u2019s seat at the strategy table only grows in value.\u00a0 Tomorrow\u2019s\u00a0marketing professionals must be leaders\u00a0and be confident in their ability to drive a brand forward.<\/p>\n 6.\u00a0 Not afraid to fail<\/strong><\/p>\n I recently watched a speech by Adam Savage from Mythbuster\u2019s.\u00a0 In the speech, he says it succinctly:\u00a0\u00a0failure is always an option.\u00a0 In fact, go a step further \u2013 don\u2019t just be prepared for failure,\u00a0get organized around it.<\/p>\n 7.\u00a0 Always experimenting<\/strong><\/p>\n The marketers of tomorrow grew up with digital tools \u2013 experimenting with ideas, content and code.\u00a0\u00a0You should experiment\u00a0if you hope to have a cache of creative ideas on tap.\u00a0 Only then will you have an array of experience \u2013 outside of your normal realms \u2013 to draw from.<\/p>\n 8.\u00a0 Understanding of tools\/technologies\/applications\/programming languages Only by innately understanding your tools will you be able to quickly translate ideas into reality, or even know what ideas are possible to bring to life within a given time frame.\u00a0 I\u2019m not saying you have to know how to build a rails app \u2013 not at all.\u00a0 But you should know what programming languages are capable of and the right designers\/developers to tap for the right project (plus how to manage them).<\/p>\n 9.\u00a0\u00a0Fresh thinking\u00a0with content<\/strong><\/p>\n Can you slice and dice content ideas in 10 different ways, making each one compelling?\u00a0 Do you know how to\u00a0mind map?\u00a0 Digital marketers of tomorrow will come prepared knowing these things.<\/p>\n 10.\u00a0 An understanding of how to orchestrate buzz<\/strong><\/p>\n Buzz is a\u00a0vital element of digital PR, and tomorrow\u2019s marketers will understand the importance of it, how to orchestrate it and measure it accurately.<\/p>\n 11.\u00a0 They\u2019ll be members of the media<\/strong><\/p>\n Because they will be blogging and creating digital media, tomorrow\u2019s marketers will be active, connected members of the media.\u00a0 In a world where\u00a0content is advertising and advertising is content, there is no line between the two.<\/p>\n 12.\u00a0\u00a0Content marketing\u00a0will be second nature<\/strong><\/p>\n Where we segment the idea of content marketing into it\u2019s own category of marketing today \u2013 in the future it will just be known as marketing.<\/p>\n 13.\u00a0 They will champion\u00a0niche media over mass<\/strong><\/p>\n Mass media will become less and less relevant as we create a world where reaching everyone is reaching no one.<\/p>\n 14.\u00a0 Understanding of the\u00a0rules that govern groups<\/strong><\/p>\n Current marketing classes will need to be fused with sociology to remain relevant in a digital society.<\/p>\n 15.\u00a0 Ability to tap\u00a0power users and influencers<\/strong><\/p>\n Marketers of tomorrow (at least the good ones) will be well connected and have their finger on the pulse of the world\u2019s connectors.<\/p>\n Of course, this is just a shortlist.\u00a0 What other skills do you see composing the marketer of tomorrow?<\/p>\n","protected":false},"excerpt":{"rendered":" Arik Hanson recently shared some thoughts as to\u00a0what tomorrow\u2019s PR pro looks like.\u00a0 This got me thinking \u2013 what does … <\/p>\n\n
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