Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time.\u00a0 These gains are difficult to see over shorter periods, but over longer stretches they should become apparent.<\/p>\n
Take great care that your digital marketing strategy is one which encourages increasing returns.\u00a0 When you\u2019re doing things right, your blog, network, content, search traffic and interactions will incrementally add value to your brand and feed into your success.<\/p>\n
It may be hard to see this in the beginning, but your efforts actually get easier and become more successful over time provided you create the proper conditions to encourage this organic growth.\u00a0 Following are several areas specifically where this is true:<\/p>\n
Subscribers should lead to more subscribers<\/strong><\/p>\n Whether you are building email subscribers to a newsletter or RSS subscribers to a blog, if you\u2019re doing things correctly your subscription numbers should be growing naturally as a by-product of publishing content.\u00a0 If people subscribe and you continue to deliver value, in time they will share it with their peers who also may subscribe, and the cycle repeats.\u00a0 This explains why it\u2019s actually easier to go from 100 to 1,000 subscribers than it is to go from 0 to 100 subscribers.<\/p>\n This won\u2019t happen if\u2026<\/strong><\/p>\n If you are getting people to sign up through push means, they will have less affinity to share your content than those who opt-in through pull means.\u00a0 Don\u2019t expect purchased subscriber lists to grow themselves, just the opposite they may not stick around because they are not a naturally built network.\u00a0 For this to be effective, subscribers need to be genuinely interested and passionate about the content presented.\u00a0 Also, if your subscriber base is made up of people like\u00a0social media power users\u00a0and well-connected individuals this will be even more effective.<\/p>\n More content should lead to more search engine traffic<\/strong><\/p>\n Many businesses make the mistake of not scaling their web content over time to cover the spread of the long tail and gain organic search traffic.\u00a0 In fact, some companies and even media entities go as far as to\u00a0remove<\/em>\u00a0content from their sites over time.\u00a0 Companies that do this not only become less likely to attract links, but they also put themselves at a disadvantage to other companies who are publishing to the web on a frequent basis.<\/p>\n This won\u2019t happen if\u2026<\/strong><\/p>\n If your content isn\u2019t also attracting links over time along with the addition of it, the results won\u2019t be nearly as pronounced.\u00a0 Your site needs to not just grow in size, but\u00a0authority.\u00a0 Content + natural growth of links = solid formula for search traffic success (there\u2019s more to it than this of course, but for the sake of simplicity in this post let\u2019s leave it at that).\u00a0 Also this won\u2019t happen if your content isn\u2019t\u00a0unique, useful and updated.<\/p>\n Greater share of voice should lead to more organic PR<\/strong><\/p>\n There\u2019s the old steadfast of\u00a0web popularity:\u00a0 that popular brands, people and products just get more popular and\u00a0 increasing returns happen for those who break the intangible threshold for their niche.\u00a0 It\u2019s\u00a0why persistence rules.<\/p>\n This won\u2019t happen if\u2026<\/strong><\/p>\n If you only engage the web in things like advertising to capture digital share of voice, you\u2019re not permeating the network in a way that leads to increasing returns.<\/p>\n Frequent shares of your content in social news\/bookmarking should encourage even more sharing over time This is true for two reasons:<\/p>\n This won\u2019t happen if\u2026<\/strong><\/p>\n You could have amazing content, but if it has obtrusive ads, pop-ups or other annoyances you could short circuit this process in its tracks.<\/p>\n Quick conclusion<\/strong><\/p>\n Good digital marketing isn\u2019t about a big launch or inconsistent participation, it is a gradual process, which with continued focus over time will provide increasing returns.\u00a0 In other words:\u00a0 all of your previous efforts should help future efforts be even more successful.<\/p>\n","protected":false},"excerpt":{"rendered":" Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time.\u00a0 These gains … <\/p>\n
\n<\/strong><\/p>\n\n