I\u2019m a fan of interviews, but for all the wrong reasons.\u00a0 I enjoy the questions more than the responses.\u00a0 I also tend to analyze the reasons why the interview is taking place and what the motivation was for seeking out that specific person.\u00a0 In any case, the marketing and Web industry as a whole provides no shortage of interesting interviews in all possible formats.\u00a0 Text, video and audio all have pros and cons.<\/p>\n
Text interviews:<\/strong><\/p>\n Pros:\u00a0<\/strong>SEO benefit, easily scanable, easy to copy-paste interesting bits, encourages conversations and responses in-kind (text begets text).<\/p>\n Cons:<\/strong>\u00a0Everyone proofs their answers, and while people are in most cases genuine the fact remains we polish these.\u00a0 Also may lack emotion (but not necessarily, some writers exude it).<\/p>\n Video interviews:<\/strong><\/p>\n Pros:\u00a0<\/strong>Nice to see face to face, you can\u2019t fake your responses, emotion included.<\/p>\n Cons:\u00a0<\/strong>They take time and focus to watch, takes skill to give them and make them compelling, hard to quote the interesting bits quickly to reblog\/share.<\/p>\n Audio interviews:<\/strong><\/p>\n Pros:<\/strong>\u00a0Add to your iPod and throw in your car and your commute is good to go, or you can work and listen.<\/p>\n Cons:\u00a0<\/strong>Same problem as video \u2013 unless you count on people to transcribe, your words might not travel as far as the people listening.\u00a0 Also these take time to listen to \u2013 we read much faster than we can listen.<\/p>\n From the perspective of the person consuming the content, to analyzing the most interesting questions, to understanding what makes for a compelling answer there are lessons in all directions.\u00a0 It\u2019s vital for PR pros and marketers alike to comprehend all elements and have a grasp on what makes for compelling interviews.<\/p>\n With that said, instead of reading more from me today, I\u2019m sending you on a mission:\u00a0 explore some Q&A\u2019s from around the web and learn what makes for the best interviews.\u00a0 I could share my insights on what makes for great (or not so great) interviews, but you wouldn\u2019t learn nearly as much as you will if you go through some samples and take notes for yourself:<\/p>\n 1.\u00a0\u00a0Inside Seth Godin\u2019s Blogging Philosophy\u00a0(Ad Age)<\/p>\n 2.\u00a0\u00a0Austin Lifestyles SXSW 2009 Video: Blogging, Apps and Tech Trends\u00a0(Interview with Louis Gray)<\/p>\n 3.\u00a0\u00a0Twitter CEO Evan Williams Interviewed on Charlie Rose [Video]\u00a0(Mashable)<\/p>\n 4.\u00a0\u00a0Social Media Interview: Lee Aase of Mayo Clinic\u00a0(Online Marketing Blog)<\/p>\n 5.\u00a0\u00a0McCann NY on using Social Media\u00a0(Marketing.FM)<\/p>\n 6.\u00a0\u00a0Interview with Rae Hoffman AKA Sugarrae\u00a0(SEO Book)<\/p>\n 7.\u00a0\u00a0The Truth About The Early Days of Digg\u00a0(Center Networks)<\/p>\n 8.\u00a0\u00a0Lee Odden on Social, SEO, Evolution & Training\u00a0(aimClear)<\/p>\n 9.\u00a0\u00a0Interview With Brian Solis\u00a0(Life In Perpetual Beta)<\/p>\n 10.\u00a0\u00a0Social Media Mavens \u2013 An Interview with PepsiCo\u2019s Bonin Bough\u00a0(The Viral Garden)<\/p>\n 11.\u00a0\u00a0Interview With A Pro Blogger: Sarah Perez\u00a0(The Future Buzz)<\/p>\n 12.\u00a0\u00a0BlogTalkRadio: An Interview With Deborah Ng\u00a0(The Blog Herald)<\/p>\n 13.\u00a0\u00a0WPWeekly Episode 53 \u2013 Interview With Daniel Scocco\u00a0(WP Tavern)<\/p>\n 14.\u00a0\u00a0Video Interview: The Posterous Team on their Vision, Strategy and Growth\u00a0(Steve Rubel)<\/p>\n 15.\u00a0\u00a0The Agency Side of Business: Mitch Joel, Twist Image\u00a0(Conversation Agent)<\/p>\n 16.\u00a0\u00a0Social Media And Web Publishing: Interview With John Boitnott\u00a0(The Future Buzz)<\/p>\n 17.\u00a0\u00a0Interview with Ali Hale on Staff Blogging\u00a0(Daily Blog Tips)<\/p>\n 18.\u00a0\u00a0SEMVideo: Rand Fishkin on the Future of SEO in 2009\u00a0(ineedhits Blog)<\/p>\n 19.\u00a0\u00a0Interview: Jack Conte, Internet Musician\u00a0(CrunchGear)<\/p>\n 20.\u00a0\u00a0Darren Rowse Interview: Brand Yourself Like a ProBlogger\u00a0(Personal Branding Blog)<\/p>\n 21.\u00a0\u00a0An Interview with Steve Rubel of MicroPersuasion.com\u00a0(murraynewlands.com)<\/p>\n 22.\u00a0\u00a0Journalism and Social Media: Video Interview\u00a0(Read Write Web)<\/p>\n 23.\u00a0\u00a0WordPress\u2019s Matt Mullenweg Speaks!\u00a0(All Things Digital)<\/p>\n 24.\u00a0\u00a0Questions for Yahoo\u2019s Hilary Schneider and Microsoft\u2019s Yusuf Mehdi\u00a0(Search Engine Watch)<\/p>\n 25.\u00a0\u00a0Interview with Threadless\u00a0(Beyond The Pedway)<\/p>\n 26.\u00a0\u00a0Mario Sanchez Carrion: Register a domain with your name. Start Now.\u00a0(Nombray)<\/p>\n 27.\u00a0\u00a0Scott Monty of Ford Motor Company discusses social media\u00a0(Web Ink Now)<\/p>\n 28.\u00a0\u00a0Content Marketing Gets Real: An Interview With Naomi Dunford of IttyBiz\u00a0(CopyBlogger)<\/p>\n 29.\u00a0\u00a0Robert Scoble Interviews Mark Zuckerberg\u00a0(Building 43)<\/p>\n 30.\u00a0\u00a0Guy Kawasaki\u2019s interview with Bruna Martinuzzi\u00a0(Open Forum)<\/p>\n 31.\u00a0\u00a07 questions with Josh Bernoff\u00a0(Church of the Customer)<\/p>\n 32.\u00a0\u00a0Tim Ferriss Interview\u00a0(ProBlogger)<\/p>\n 33.\u00a0\u00a0John Kador and Tom Peters Interview\u00a0(tompeters!)<\/p>\n 34.\u00a0\u00a0The Future of the Social Web \u2013 Interview with Jeremiah Owyang\u00a0(VisInsights)<\/p>\n 35.\u00a0\u00a0Ben Goldhirsh: Good Magazine, Great Business\u00a0(BNET)<\/p>\n 36.\u00a0\u00a0An Interview with Language Trainers, Creators of the Accent Game\u00a0(techipedia)<\/p>\n 37.\u00a0\u00a0Interview With Stephen Smith \u2013 Business, Productivity and SEO\u00a0(Chris G)<\/p>\n 38.\u00a0\u00a0Aggregating Data Makes Us Smarter: An Interview With Kayak Founder Paul English\u00a0(Wired)<\/p>\n 39.\u00a0\u00a0Personal Branding Interview: Hugh MacLeod\u00a0(Personal Branding Blog)<\/p>\n 40.\u00a0\u00a0Future of Work: Interview with Chris Brogan\u00a0(The Marketing Fresh Peel)<\/p>\n 41.\u00a0\u00a0Interview Dominic Pouzin \u2013 Data Applied\u00a0(Decision Stats)<\/p>\n 42.\u00a0\u00a0Interview with Scott Henderson\u00a0(Beth\u2019s Blog: How Nonprofits Can Use Social Media)<\/p>\n 43.\u00a0\u00a0World According To Michael Arrington\u00a0(Portfolio)<\/p>\n 44.\u00a0\u00a0Interview: Pandora CTO Tom Conrad On Streaming Royalty Rates And New Funding\u00a0(TechCrunch)<\/p>\n What do you think makes for a compelling and memorable interview?<\/p>\n image credit:\u00a0R. Gino Santa Maria via Shutterstock\u00a0(used with permission)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" I\u2019m a fan of interviews, but for all the wrong reasons.\u00a0 I enjoy the questions more than the responses.\u00a0 I … <\/p>\n44 Buzzworthy Marketing Interviews:<\/h3>\n