{"id":798,"date":"2023-03-11T15:51:18","date_gmt":"2023-03-11T15:51:18","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=798"},"modified":"2023-03-23T08:42:25","modified_gmt":"2023-03-23T08:42:25","slug":"sustainable-web-pr-requires-relationships","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/sustainable-web-pr-requires-relationships\/","title":{"rendered":"Sustainable Web PR Requires Relationships"},"content":{"rendered":"<p>For big, larger than life plays, successful web PR is based on\u00a0great content\u00a0and pull ideas that tell a story.\u00a0 But what about\u00a0 the less obvious yet more frequent daily mentions, links and endorsements that are a regular part of the web?\u00a0 They\u2019re not about buzz so much as they are about relationships.<\/p>\n<p>Buzz is a vital element of\u00a0digital PR, however that\u2019s just half the equation.\u00a0 The other half is relationships, something the web lets you form organically over long periods of time.\u00a0 Buzz is\u00a0the first step, the introduction, the way to get on the radar of those you are looking to connect with.\u00a0 Without buzz you have nothing, but buzz without forming relationships puts you at the same spot.<\/p>\n<p>Your social web efforts, even your SEO efforts should be creating relationships as a byproduct.<\/p>\n<p>Some of my insights from fostering relationships on the web as an artist and a marketer include:<\/p>\n<ul>\n<li>Relationships are\u00a0symbiotic\u00a0online, just as they are offline.\u00a0 Both parties should get something of value in return, and in the mind of both parties this should be even.\u00a0 \u2018Value\u2019 is highly open to interpretation and can mean different things to different people \u2013 understanding your audience is key to forming those relationships.<\/li>\n<\/ul>\n<ul>\n<li>Some consider web relationships shallow, but I would disagree \u2013 strong relationships on the web aren\u2019t easily broken and the fact that they are semantic actually makes them stronger and potentially more valuable as time moves forward.<\/li>\n<\/ul>\n<ul>\n<li>Relationships with the right people in time will help you\/your brand build social capital.\u00a0 In fact,\u00a0as few as 10 people\u00a0could potentially put you on the path to success.<\/li>\n<\/ul>\n<ul>\n<li>Good web-based relationships are nurtured and strengthened as products of the following formula:\u00a0 (time)(valuable interactions) = strength of relationship.<\/li>\n<\/ul>\n<ul>\n<li>Relationships actually have nothing to do with blogs, Twitter, email, or any one tool \u2013 they have to do with connections and are in fact\u00a0platform agnostic.<\/li>\n<\/ul>\n<ul>\n<li>Getting consistent mentions by a blogger or social media power user is more about relationships than benefits.\u00a0 The same is true in traditional media to a good degree.<\/li>\n<\/ul>\n<ul>\n<li>Don\u2019t undervalue your digital relationships and do everything you can to grow them \u2013 they are now one of your brand\u2019s most valuable assets in either the physical or digital world (it\u2019s a mistake to think they are separate).<\/li>\n<\/ul>\n<ul>\n<li>Bloggers enjoy having frequent conversations with each other, thus why many writers often mention the same sites\/stories.\u00a0 If you\u2019re a blogger and you\u2019re not getting links from other blogs, it\u2019s not necessarily because you\u2019re boring, it\u2019s probably because you\u2019re not linking out frequently enough and being social.<\/li>\n<\/ul>\n<ul>\n<li>Are you actively encouraging the people who take the time to share, link or talk about your brand on the web?\u00a0 If your business is ignoring these people instead of connecting with them, you\u2019re opening the door for competitors to steal them out from under you.<\/li>\n<\/ul>\n<ul>\n<li>A silent army of people promoting your content is in many cases due to positive relationships (although it is also due to great content \u2013 but if you can have both, even better).<\/li>\n<\/ul>\n<ul>\n<li>Relationships can actually be formed from content alone \u2013 it is that powerful and emotive if you do it right.<\/li>\n<\/ul>\n<p>I\u2019ve found the web-based relationships I\u2019ve made to be life altering both professionally and personally for the better, and know some of you have had the same type of experiences.\u00a0 I\u2019ve seen the same benefits for companies and brands, but am still surprised at how few take the time to nurture them.\u00a0 The benefits are not always directly measurable, sure, but not everything needs to be tied to a dollar amount or numerical value if it is helping carve out a trusted\u00a0digital reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For big, larger than life plays, successful web PR is based on\u00a0great content\u00a0and pull ideas that tell a story.\u00a0 But &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Sustainable Web PR Requires Relationships\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/sustainable-web-pr-requires-relationships\/#more-798\" aria-label=\"More on Sustainable Web PR Requires Relationships\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=798"}],"version-history":[{"count":1,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/798\/revisions"}],"predecessor-version":[{"id":799,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/798\/revisions\/799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1480"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}