Numbers, stats and trends move fast online and are in a near constant state of flux.\u00a0 Following up my post on\u00a0social media stats, we\u2019re past-due for 2009\u2032s second by-the-numbers look at the web here at The Future Buzz.<\/p>\n
I know you\u2019re busy, but also interested in marketing trends.\u00a0 Let\u2019s simplify them for you by providing just the figures.<\/p>\n
$55 billion –<\/strong>\u00a0number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014<\/p>\n 21% \u2013\u00a0<\/strong>percentage\u00a0<\/strong>of all marketing spends that the 55 billion figure will represent<\/p>\n 7.8 billion –<\/strong>\u00a0amount marketers will spend on display advertising in 2009<\/p>\n $15.3 billion<\/strong>\u00a0\u2013 amount marketers will spend on search marketing in 2009<\/p>\n $716 million<\/strong>\u00a0\u2013 amount marketers will spend on social media marketing in 2009<\/p>\n 4%<\/strong>\u00a0\u2013 percentage of budget allocated to social media as compared to search in 2009<\/p>\n 9%<\/strong>\u00a0\u2013 amount this number will grow to by 2014<\/p>\n (source)<\/p>\n $585 million\u00a0<\/strong>amount in 2008 marketers spent on MySpace ads<\/p>\n $210 million<\/strong>\u00a0amount marketers spent in 2008 on Facebook ads<\/p>\n 9%\u00a0<\/strong>– amount Facebook\u2019s ad revenue will grow in 2009<\/p>\n 15% \u2013\u00a0<\/strong>amount MySpace\u2019s ad revenue will fall in 2009<\/p>\n (source)<\/span><\/p>\n 21% \u2013\u00a0<\/strong>number of Twitter accounts that are empty placeholders<\/p>\n 94% \u2013\u00a0<\/strong>number of Twitter accounts with less than 100 followers<\/p>\n 5% \u2013\u00a0<\/strong>percentage of users who make up a staggering 3\/4 of all Twitter activity (participation inequality)<\/p>\n Tuesday<\/strong>\u00a0\u2013 the most popular day on Twitter (not a number but still an interesting fact)<\/p>\n 62% \u2013\u00a0<\/strong>percentage of Twitter users from the US<\/p>\n (source)<\/p>\n 2.56 billion<\/strong>\u00a0\u2013 number of Tweets at the time of posting this (source)<\/p>\n 22.99 million\u00a0<\/strong>– number of unique visitors to Twitter.com in June of 2009 (source)<\/p>\n 200 million \u2013\u00a0<\/strong>updated\u00a0<\/strong>number of active Facebook users<\/p>\n 30 million\u00a0<\/strong>-number of those active users who access Facebook via mobile device<\/p>\n 100 million\u00a0<\/strong>– number of Facebook users who log in daily<\/p>\n 66%<\/strong>\u00a0\u2013 percentage of Facebook users who are outside of college<\/p>\n 120 \u2013\u00a0<\/strong>average number of friends per user<\/p>\n 900 million<\/strong>\u00a0\u2013 average number of photos uploaded to the site monthly<\/p>\n 10 million\u00a0<\/strong>– number of videos uploaded each month<\/p>\n 1 billion \u2013\u00a0<\/strong>number of pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week<\/p>\n 2.5 million\u00a0<\/strong>– number of events created monthly<\/p>\n 70% \u2013\u00a0<\/strong>number of Facebook users who live\u00a0outside<\/em>\u00a0the US<\/p>\n 950,000 \u2013\u00a0<\/strong>number of developers and entrepreneurs leveraging the Facebook platform<\/p>\n 100 \u2013\u00a0<\/strong>number of applications that have more than 1 million active users<\/p>\n 10,000<\/strong>\u00a0\u2013 number of websites using Facebook connect<\/p>\n (source)<\/p>\n 41<\/strong>\u00a0\u2013 average age of user<\/p>\n $109,703<\/strong>\u00a0\u2013 average household income<\/p>\n 53.5%<\/strong>\u00a0\u2013 percentage of users with that $100k+\u00a0 household income<\/p>\n 64%<\/strong>\u00a0\u2013 percentage of site made up of male users<\/p>\n 34%<\/strong>\u00a0\u2013 percentage who own a smartphone<\/p>\n 80.1%<\/strong>\u00a0\u2013 percent of college\/post grad users<\/p>\n 49%<\/strong>\u00a0\u2013 percent of site made up of \u201cdecision makers\u201d<\/p>\n 6.5%\u00a0<\/strong>– percent of users who are an EVP\/SVP\/VP<\/p>\n 24%<\/strong>\u00a0\u2013 percentage of users who have a Portfolio Value of $250k+<\/p>\n 2.3 million<\/strong>\u00a0\u2013 number of users who have more than 3 PC\u2019s in their home<\/p>\n (source)<\/p>\n 12.44 million<\/strong>\u00a0\u2013 number of unique visitors in June, 2009 (source)<\/p>\n 31%\u00a0<\/strong>– percentage of videos viewed on a Google-owned sites<\/p>\n (source)<\/p>\n 10.1 million<\/strong>\u00a0\u2013 number of unique views on Hulu in April, 2009 according to Nielsen<\/p>\n 10 billion \u2013\u00a0<\/strong>number of video streams in May, 2009, up\u00a035%<\/strong>\u00a0over last year<\/p>\n 75.1 million<\/strong>\u00a0\u2013 number of streams per viewer per month, up\u00a020%<\/strong>\u00a0over last year<\/p>\n 6.05 billion<\/strong>\u00a0\u2013 number of total streams YouTube served to 95.4 million uniques in May, 2009<\/p>\n (source)<\/p>\n 13.104 billion\u00a0<\/strong>– number of search engine queries in February of 2009<\/p>\n 8.293 billion\u00a0<\/strong>– number of searches which happened in Google-owned sites<\/p>\n 2.696 billion\u00a0<\/strong>– number of searches on Yahoo! sites<\/p>\n 1.073 billion<\/strong>\u00a0\u2013 number of searches on Microsoft sites<\/p>\n 63.3%<\/strong>\u00a0\u2013 percentage share of core searches which happened on Google sites<\/p>\n (source)<\/p>\n 43,361\u00a0<\/strong>– number of subscribers\u00a0Robert Scoble, the most popular FriendFeeder has.\u00a0 He\u2019s also the 112th most active user (at the time of posting this).<\/p>\n 930<\/strong>\u00a0\u2013 number of subscribers\u00a0Anika Malone, the most active FriendFeed user has.\u00a0 She has 29,967 comments and 22,980 likes.<\/p>\n 7,509<\/strong>\u00a0\u2013 number of subscribers the most popular room on FriendFeed has\u00a0\u00a0<\/strong>RWW: The Future of Tech<\/p>\n (source)<\/p>\n 1 million-\u00a0<\/strong>number of unique visitors FriendFeed eclipsed in May, 2009<\/p>\n (source)<\/p>\n 65 million\u00a0<\/strong>– approximate number of visitors attracted monthly as of 2009<\/p>\n 75,000\u00a0<\/strong>– number of active contributors<\/p>\n 1,669 \u2013\u00a0<\/strong>number of site administrators 13 million<\/strong>\u00a0\u2013 number of articles those contributors have worked on<\/p>\n 260<\/strong>\u00a0\u2013 the number of languages articles have been written in on Wikipedia<\/p>\n 318.75 million<\/strong>\u00a0\u2013\u00a0<\/strong>total number of edits made to Wikipedia pages<\/p>\n 133,000,000<\/strong>\u00a0\u2013 number of blogs indexed by Technorati since 2002<\/p>\n 346,000,000 \u2013\u00a0<\/strong>number of people globally who read blogs (comScore March 2008)<\/p>\n 900,000<\/strong>\u00a0\u2013 average number of blog posts in a 24 hour period<\/p>\n 3.33 million<\/strong>\u2013 number of RSS subscribers to\u00a0TechCrunch, the most popular Technology blog (July, 2009)<\/p>\n 77%\u00a0<\/strong>– percentage of active Internet users who read blogs<\/p>\n 81\u00a0<\/strong>– number\u00a0<\/strong>of languages represented in the blogosphere<\/p>\n 59%<\/strong>\u00a0\u2013 percentage of bloggers who have been blogging for at least 2 years<\/p>\n (same\u00a0source\u00a0as the last roundup)<\/p>\n 38.9 million<\/strong>\u00a0\u2013 number of uniques Digg attracted in June, 2009 (source)<\/p>\n 56%\u00a0<\/strong>– percentage of frontpage allegedly controlled by top 100 users<\/p>\n 20<\/strong>\u00a0\u2013 number of individuals who allegedly control 25% of frontpage content<\/p>\n (source)<\/p>\n If there are any numbers specifically you want to see in future versions of these, let me know and I\u2019ll try and find them.<\/p>\n","protected":false},"excerpt":{"rendered":" Numbers, stats and trends move fast online and are in a near constant state of flux.\u00a0 Following up my post … <\/p>\nTwitter by the numbers
\n<\/strong><\/h2>\nFacebook<\/strong>\u00a0by the numbers<\/h2>\n
LinkedIn by the numbers
\n<\/strong><\/h2>\nWeb Video by the numbers<\/h2>\n
Search by the numbers<\/h2>\n
FriendFeed by the numbers<\/h2>\n
Wikipedia by the numbers<\/h2>\n
\n<\/strong><\/p>\nBlogs by the numbers<\/h2>\n
Digg by the numbers<\/h2>\n