As the pace of content being added to the web increases, the value of aggregating the best of it goes up.\u00a0 If you\u2019re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you\u2019ve got an eye for top content in your niche.<\/p>\n
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.\u00a0 I know that\u2019s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy.<\/p>\n
Editorially chosen content aggregation is successful for a variety of reasons:<\/strong><\/p>\n With that in mind, I thought it would be useful to list some of the better content aggregation ideas that foster links, buzz, attention and connections:<\/p>\n Useful material from other content producers under a similar theme<\/p>\n Why this works<\/strong> A quick example<\/strong> YouTube videos in your niche<\/p>\n Why this works<\/strong> A quick example<\/strong> Comments\/tips\/strategies\/ideas from thought leaders in your niche<\/p>\n Why This Works<\/strong> A quick example:<\/strong> Self-aggregate your most popular posts or specific type of posts<\/p>\n Why this works<\/strong> Two quick examples<\/strong> Interesting stats, facts or figures from your niche<\/p>\n Why this works<\/strong> A quick example:<\/strong> I\u2019ll even share the stats on this one as they\u2019re rather good \u2013 notice that the post continues to receive traffic beyond the initial bump in attention, as many continue to share\/bookmark\/link it:<\/p>\n <\/p>\n Content under creative commons under a similar theme<\/p>\n Why this works<\/strong><\/p>\n The quality of work out there under a creative commons license is amazing.\u00a0 Artists take the time to put their work out there under this so that it spreads \u2013 so you\u2019re doing them a favor by using it.\u00a0 At the same time, you\u2019re sharing interesting and on-topic material with readers that has to do with your niche.<\/p>\n Four examples<\/strong> <\/p>\n Quotes from interesting, relevant people<\/p>\n Why this works<\/strong> <\/p>\n A quick example<\/strong> Create an automated or manually edited list of the best blogs in your industry<\/p>\n Why this works<\/strong> Three examples<\/strong> An automated list where users actively submit their blogs via form Another list sorted by a script where users can submit their blogs via email Create a collection of the top PDF e-books in your niche<\/p>\n Why this works<\/strong> <\/p>\n A quick example<\/strong> General aggregation tips:<\/strong><\/p>\n As the pace of content being added to the web increases, the value of aggregating the best of it goes … <\/p>\n\n
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Aggregation idea 1<\/strong><\/h2>\n
\nYou\u2019re pinging multiple people at once, so inevitably it will get shared, especially if all the links are of high quality.\u00a0 Also, you\u2019re introducing readers to new sources.\u00a0 This is win-win, just be sure to pick a unique theme and\/or aggregate the content in a creative way.\u00a0 Add value here by adding context to the posts, using images, etc. \u2013 essentially make it even more interesting than just links to posts and it will spread.<\/p>\n
\nAdobe Illustrator Tutorials:\u00a0 Best Of<\/p>\nAggregation idea 2<\/strong><\/h2>\n
\nThere is so much content on YouTube, you\u2019d never be able to sort through it all.\u00a0 Dig through the site to find those hidden gems your readers will love.\u00a0 Find what people want to see but didn\u2019t even realize exists \u2013 no question it is out there.<\/p>\n
\nThe 20 Top YouTube And Video Memes Of All Time<\/p>\nAggregation idea 3<\/strong><\/h2>\n
\nAdding the thoughts of the top minds together in one spot will prove to be an unmissable resource.\u00a0 Most well-known people across industries are busy, but you would be surprised how willing they are to take the time to give a strong response to something interesting.\u00a0 The worst that can happen is they\u2019ll say no, and then you just move on to someone else.\u00a0 The truth is popular people didn\u2019t get to that point by being closed off.<\/p>\n
\n25 Must Read Social Media Marketing Tips<\/p>\nAggregation idea 4<\/strong><\/h2>\n
\nPeople don\u2019t necessarily dig through the archives, plus you frequently get new subscribers that are not always caught up on your discussions throughout the month.\u00a0 This is also a good way to keep your community up to speed in case they missed something.<\/p>\n
\nMost Popular Posts:\u00a0 May 2009
\n42 Marketing Lists from The Future Buzz<\/p>\nAggregation idea 5<\/strong><\/h2>\n
\nPeople are always on the lookout for useful stats, facts and figures \u2013 especially in cases they can use that data to support their own decisions.\u00a0 They\u2019re not only a strong resource, they\u2019re interesting and entertaining.<\/p>\n
\n49 Amazing Social Media, Web 2.0 And Internet Stats<\/p>\nAggregation idea 6<\/strong><\/h2>\n
\n50 Inspirational Images From Flickr Under Creative Commons
\n30 Evocative Flickr Images To Describe The Impending Death of TV
\n50 Inspirational Images to Inspire Blog Titles
\nLong Exposure Photography: 15 Stunning Examples<\/p>\nAggregation idea 7<\/strong><\/h2>\n
\nPeople love quotes, and this is a way to quickly curate interesting, useful, inspiring or funny quotes from those in your niche.\u00a0 There\u2019s the old adage that people view quotes as more substantial than the original thought, as a quote adds authority to a statement.<\/p>\n
\n50 Thoughful, Funny and Polemic Blogging Quotes<\/p>\nAggregation idea 8<\/strong><\/h2>\n
\nKeeping a curated list of the \u201cbest of\u201d in a niche, and then keeping it up to date is highly valuable to readers.\u00a0 There are pros and cons of doing this both ways:\u00a0 automated means it will continually refresh based purely on popularity like traffic stats and PageRank.\u00a0 Manually ensures a high degree of quality content due to the fact that each blog has met quality standards by humans, not automated submission.<\/p>\n
\nAn editorially chosen list
\nTopRank\u2019s BigList<\/p>\n
\nAd Age\u2019s Power 150 list<\/p>\n
\nPersonal Development Blog List<\/p>\nAggregation idea 9<\/strong><\/h2>\n
\nE-books are a strategy content creators across niches use to showcase high quality content.\u00a0 They have taken off due to the consulting and advice of many internet marketers, thus creating tons of them \u2013 many free \u2013 that are easy to access.\u00a0 Grouping the valuable ones from your niche is a great strategy and huge resource to readers.<\/p>\n
\n20 Free E-books about social media<\/p>\n\n
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