Recently, I have been studying neuro-linguistic programming to gleam insights for marketing strategy and satisfy my own curiosity on the subject.\u00a0 I thought it would be interesting to share a brief introduction of it with you today without getting too complex.\u00a0 The articles around the web and books about this are lengthy and use a ton of technical jargon, so I\u2019ll try to share just the useful bits of information on the subject in plain English so you\u2019re aware of the concept.<\/p>\n
Definition of neuro-linguistic programming (NLP) Neuro-linguistic programming is defined as a model of interpersonal communication concerned with the relationship between patterns of behavior and the subjective experiences behind them.\u00a0 There is a system of therapy based on this which educates people in self-awareness and effective communication, and then seeks to change their patterns of mental and emotional behavior.<\/p>\n A disclaimer:\u00a0 no empirical evidence<\/strong><\/p>\n Before I go further, I\u2019ve learned that this is a subjective model, as there is a lack of empirical data for the results.\u00a0 With that said, we can treat it as it is \u2013 an interesting theory \u2013 and ponder what we see as true from our own communications and marketing experiences.<\/p>\n Frogs Into Princes<\/strong><\/em>\u00a0– a popularization of NLP application<\/strong>\u00a0in therapy, business and sales<\/strong><\/p>\n Richard Bandler and John Grinder helped popularize the idea of NLP in a book published in 1979 titled\u00a0Frogs Into Princes<\/em>.\u00a0Bandler and Grinder believe that all theorists\/experts in human communication (whether therapists, marketers, bloggers, salespeople, etc. )\u00a0 share common traits:<\/p>\n As a result, Bandler and Grinder claim that there are only three behavior patterns underlying successful communication in therapy, business and sales:<\/p>\n 1.\u00a0 To know what outcome you want, to be flexible in your behavior, (source)<\/p>\n These techiniques are described in great detail in texts on NLP, but I\u2019m going to oversimplify them on purpose for you (if you\u2019re a pro in NLP, certainly you can add in the comments, I\u2019m not going to go into great detail because I want to keep this as an introduction).<\/p>\n Rapport<\/strong><\/p>\n Simply put, rapport is attained by mimicking the body language or vocal inflections of someone else to put yourself on the same level as them.\u00a0 It\u2019s a mix of copying the conscious and subconscious cues of the words and actions of someone else so they feel at ease.<\/p>\n Anchoring<\/strong><\/p>\n Anchoring is similar to classical\u00a0conditioning, wherein a conditioned response is assigned to a stimulus.<\/p>\n Swish<\/strong><\/p>\n Swish is the disruption of a normal pattern of conditioned behavior by switching it with a new, desired response.<\/p>\n Reframing<\/strong><\/p>\n Reframing involves changing the way a stimulus is perceived, thus changing the the elicited response.<\/p>\n 6 step reframe:<\/p>\n After my initial studying of NLP, I can already see there are ideas here not just for therapists and those interested in personal development, but there is also much to gain for marketing and PR professionals.\u00a0 Whether the ideas are proven or not scientifically, it is fascinating to read through the studies which have been done as there are always\u00a0 interesting insights to gain from\u00a0subjective\u00a0material.\u00a0 Many of these techniques are actually being used at scale if you stop and think about it \u2013 whether we consider them NLP or not.<\/p>\n As a marketing pro and also a blogger, I have found studying psychology and sociology books, case studies and theories as invaluable learning tools to help inspire sticky ideas and successful strategies \u2013 perhaps more so than business books, which encourage more of a traditional line of thinking.\u00a0 The understanding of how our minds work and process ideas, as well as how we interact with each other is just as valuable as knowing what is happening in the business world today.\u00a0 The more we learn the how and why of communication, influence and interpretation of ideas the better we get at marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" Recently, I have been studying neuro-linguistic programming to gleam insights for marketing strategy and satisfy my own curiosity on the … <\/p>\n
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\n2.\u00a0 To generate different kinds of behavior to find out what response you get, and
\n3.\u00a0 To have enough sensory experience to notice when you get the responses that you want.<\/p>\nBasic Techniques of NLP<\/strong><\/h2>\n
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