Many of you reading this already know who\u00a0Matt Cutts\u00a0is.\u00a0 For those who don\u2019t, he is Google\u2019s head of webspam.\u00a0 Simplified and in plain English, what that means is he helps make sure those Google results you receive for your queries are of high quality and spam-free.<\/p>\n
But this post isn\u2019t about webspam or SEO.\u00a0 What\u2019s even more interesting to me as a communications professional is that in many ways, Matt represents the future of PR as a transparent, seamless process internally for sophisticated, industry-leading companies.<\/p>\n
There\u2019s a lot of great thinking from Steve Rubel, Jeremiah Owyang, Brian Solis and others about the future of PR.<\/p>\n
There is a perfect example of a company doing all of these things today not at the consumer level but at the industry level, and it\u2019s Google.\u00a0 And, there\u2019s one person who is the outward-facing leader, living and breathing these ideas and more concurrently for both Google and the SEO community as a whole \u2013 Matt Cutts.<\/p>\n
Communications executives at large brands nationally should aspire to what Matt does, as he sets the bar extraordinarily high.<\/p>\n
Matt:<\/p>\n
This is just what I could think of off the top of my head, he does even more in reality.\u00a0 As someone interested in learning from how all companies communicate, I pay close attention to the nuances of how others represent their brands\/their industries and Matt is consistently one of the best I\u2019ve witnessed.<\/p>\n
What Matt is doing probably doesn\u2019t scale.\u00a0 It doesn\u2019t need to, he operates at a high level, and not everything requires his attention.\u00a0 But he\u2019s savvy enough to know what does, and is trusted to act on his own accord, which creates a winning combination for him to be a positive PR machine for Google (in many ways similar to how Steve Rubel concurrently represents Edelman and the digital PR industry).<\/p>\n
Many wouldn\u2019t consider Matt in PR, but I would argue he certainly is by the scope of what PR is evolving into:<\/p>\n
Customer service?\u00a0 Check.
\nLeading a community (SEO professionals)?\u00a0 Check.
\nPutting the public back in public relations?\u00a0 Check.
\nSpeaking on behalf of his company in social and traditional media?\u00a0 Check.<\/p>\n
Matt is just one element of Google\u2019s communications strategy of course, but it\u2019s incredible how one individual is literally a force for good behind the brand on so many levels.\u00a0 Google is lucky to have him and I imagine many other companies look on in awe.<\/p>\n
What do you think?\u00a0 Is Matt Cutts representative of the future of communications professionals?\u00a0 Is it even possible that every company can find someone like Matt to lead an industry on behalf of their brand, or is he a rare find due to his drive\/dedication?<\/p>\n
Related posts from The Future Buzz<\/strong><\/p>\n Personal Branding And Companies: A Symbiotic Relationship 10 Skills All PR Pros Need For 2009 And Beyond<\/p>\n A Secret Of The Social Web: Passion<\/p>\n Related posts from around the web<\/strong><\/p>\n The True & Remarkable Fate of Public Relations\u00a0(PR Squared)<\/p>\n The Micro-Sociology of Networks\u00a0(Logic+Emotion)<\/p>\n The difference between PR and publicity\u00a0(Seth Godin)<\/p>\n","protected":false},"excerpt":{"rendered":" Many of you reading this already know who\u00a0Matt Cutts\u00a0is.\u00a0 For those who don\u2019t, he is Google\u2019s head of webspam.\u00a0 Simplified … <\/p>\n
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