{"id":855,"date":"2023-03-10T02:12:42","date_gmt":"2023-03-10T02:12:42","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=855"},"modified":"2023-03-23T08:48:45","modified_gmt":"2023-03-23T08:48:45","slug":"this-is-how-you-pitch-a-blogger","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/this-is-how-you-pitch-a-blogger\/","title":{"rendered":"This Is How You Pitch A Blogger"},"content":{"rendered":"<p>I frequently get pitched to cover businesses or other websites at this blog.\u00a0 Most of it isn\u2019t a fit or just pure spam.\u00a0 As a marketing\/PR professional by trade, I\u2019m<em>\u00a0usually\u00a0<\/em>patient and take the time to help those who send me irrelevant pitches by pointing them to some\u00a0tips for pitching bloggers.<\/p>\n<p>But the other day something rare happened.\u00a0 I received a pitch from\u00a0<span class=\"il\">Morgan<\/span>\u00a0von Ancken of Morton PR, the AOR of Shutterstock.com to write a story on the company.\u00a0 And\u2026it was good.<\/p>\n<p>Shutterstock.com\u00a0is a stock photography and stock footage site that uses\u00a0crowdsourcing\u00a0to generate its image library (they have more than 6 million stock photos). This means that by outsourcing the task of taking pictures to people around the world, they are able to offer high quality stock imagery and footage at a more affordable price point than traditional agencies, like Getty or Corbis.<\/p>\n<p>I\u2019m going to share just part of the pitch with you \u2013 the most important part, the intro:<\/p>\n<blockquote><p>Hi Adam,<\/p>\n<p>As someone in the PR world, your blog has been on my radar for a while;\u00a0<strong>I especially enjoyed your post earlier this month about the \u201cirrational fear of the web\u201c<\/strong>. I should also mention that I am keenly aware of the irony implicit in pitching something to a PR blogger, but I was reading through your page today,\u00a0<strong>and I noticed how many images you use to accompany your posts<\/strong>.\u00a0 Shutterstock.com, might be interesting to you and your readers\u2026.<\/p><\/blockquote>\n<p>Morgan then went on to provide some background information on the company and offer the CEO of Shutterstock for interview.<\/p>\n<p>I bolded the two parts of this pitch that stood out and hooked me to read the rest of the email.\u00a0 Morgan showed he has been hanging around here, knew my blog well, and then made the observation that one of his clients would be a good fit for my content.\u00a0 And he\u2019s correct, this was highly relevant.\u00a0 I frequently use images in posts, and am such a fan of good imagery I have even taken the time to build galleries (see\u00a0inspirational images\u00a0and\u00a0stunning images) from Flickr as I am consistently impressed by the quality of the content in that network.<\/p>\n<p>By this point, I dig the company already, and the PR pro made good inroads with me.\u00a0 I decided I wasn\u2019t interested in interviewing their CEO, but thought for a minute and realized there is a potentially more valuable relationship here to be unlocked.\u00a0 Shutterstock is a service that provides a product I use frequently on this site:\u00a0 images.\u00a0 And, while I am both a creative commons artist and supporter of the Flickr community, I am open to using any and all images that are of high quality, regardless of source.<\/p>\n<p>I responded back to Morgan with a simple counter-offer:<\/p>\n<p>Provide me an account to test drive Shutterstock, I\u2019ll browse the images and if I find any I like, I\u2019ll use them in my posts.\u00a0 Seems like a win-win, I get unique, high-quality images to use which make my blog look good and Shutterstock gets the image attribution in my post instead of Flickr.\u00a0 Images (with attribution) being featured are actually\u00a0<em>better<\/em>\u00a0PR for them than written words can ever be because they showcase the quality of their site.\u00a0\u00a0Visuals tell the story.<\/p>\n<p>Shutterstock had never done this before, but Morgan is a pro and made it happen for me.\u00a0 Initial impression?\u00a0 It rocks, and right now I\u2019m working on a Shutterstock vs. Flickr post that gives a rundown of both services.<\/p>\n<p><strong>A quick idea for Shutterstock<\/strong><br \/>\nI\u2019m still jazzed Shutterstock is letting me test drive their product, and in fact I\u2019m going to go an extra step and give them an idea which could help their growth:\u00a0 build a program to bridge their product with bloggers as a low cost, highly visibility marketing vehicle.<\/p>\n<p>The plan would be simple:<\/p>\n<ul>\n<li>Scale what they did for me here for around 50 or even 100 other quality sites through a blog partnership program.<\/li>\n<li>Invite quality bloggers who frequently use images in their content (this should be simple enough,\u00a0Chris Brogan,\u00a0Louis Gray,\u00a0Darren Rowse\u00a0all do, just off the top of my head) and make the offer to take the Pepsi challenge vs Flickr.<\/li>\n<\/ul>\n<p>Access to ultra-high quality, professional images to make posts stand out is a really compelling offer that would be difficult to turn down, especially when there are good people behind the product and marketing.\u00a0 It is win-win, because Shutterstock gets exposure for their service, and bloggers get high quality images.<\/p>\n<p>Note that Shutterstock\u00a0<em>is<\/em>\u00a0a paid service, so this would have to come out of their budget.\u00a0 With that said it\u2019s really worth it for them to consider taking a little bit out of the ad budget to give popular bloggers subscriptions.\u00a0 Seems like huge return for a minimal in-kind cost to get their content featured front and center, in the editorial parts of well-trafficked sites.<\/p>\n<p>For this trial, they provided a 30-day sample subscription which allows me to snag up to 25 images a day.\u00a0 This is actually overkill \u2013 I really only need one a day.\u00a0 Giving one image a day (perhaps 5 a day for full-time bloggers) is a far cheaper and more effective option than buying advertising on a popular blog.\u00a0 Everyone is guaranteed to see each image, plus the credit \u2013 even in RSS as it is part of the content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I frequently get pitched to cover businesses or other websites at this blog.\u00a0 Most of it isn\u2019t a fit or &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"This Is How You Pitch A Blogger\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/this-is-how-you-pitch-a-blogger\/#more-855\" aria-label=\"More on This Is How You Pitch A Blogger\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":2,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/855\/revisions\/857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}