{"id":874,"date":"2023-03-10T02:12:30","date_gmt":"2023-03-10T02:12:30","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=874"},"modified":"2023-03-23T08:55:20","modified_gmt":"2023-03-23T08:55:20","slug":"a-path-to-rapid-growth-find-your-formula","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/a-path-to-rapid-growth-find-your-formula\/","title":{"rendered":"A Path To Rapid Growth: Find Your Formula"},"content":{"rendered":"

Smashing Magazine<\/strong>\u00a0is a white-hot web publication that frequently publishes lists.<\/strong>\u00a0They\u2019ve gone from approximately 300K VPM to nearly a million in the last year.\u00a0 How?\u00a0 Simple \u2013 they found a formula that worked and just kept using it.\u00a0 Their formula in particular is acting as an aggregator of useful, interesting or inspirational content and using lists as the format.<\/p>\n

A lot of people shy away from lists since some view them as clich\u00e9, but Smashing Magazine noticed their users responded incredibly well to them and just keep driving that formula home time and time again.\u00a0 It worked incredibly well, inspired their users to repeatedly share their content, and led to\u00a0explosive growth.<\/p>\n

Seth Godin\u00a0found success with short, terse posts.<\/strong>\u00a0He writes them all the time and has become known for that style.\u00a0 An interesting thing happens next though \u2013 those same people who read his classic short posts get drawn in.\u00a0 Now they read his longer format posts too and wait in anticipation daily for new content to carefully soak up every word \u2013 whether short or long.\u00a0 They go out and buy his books and even pre-order new ones.\u00a0 Seth\u2019s initial formula to draw people in may be pithy content, but it\u2019s just step one in connecting with him.<\/p>\n

BlendTec\u00a0built popularity through cheeky videos featuring their product<\/strong>.\u00a0 They kept making them because of the incredible popularity of the series and saw it was a huge formula for success.\u00a0 They have\u00a0more than 80 videos\u00a0up on YouTube and well over 100 million people have voluntarily (and happily) watched their content.\u00a0 I know BlendTec is the obvious example for viral videos, but what you can gleam from their success is not the use of hilarious content, it\u2019s that they found a good formula and kept pushing it to cumulative effect over time.<\/p>\n

Darren Rowse has built a massive following with sites devoted to tips for emerging media platforms.<\/strong>\u00a0Initially he had success with\u00a0ProBlogger, and\u00a0Digital Photography School\u00a0and now applying the formula to\u00a0TwiTip\u00a0\u2013 essentially the same idea as ProBlogger but for Twitter.\u00a0 ProBlogger was successful due to the ever-increasing demand for tips in a platform that was gaining popularity at the time (blogging) and Darren took ownership of the niche of meta-blogging.<\/p>\n

Some might think he\u2019s taking a gamble by doing the same thing for Twitter \u2013 but he could just as easily expand the topics to cover the microblogging phenomenon should Twitter fall out of fashion \u2014 short format content isn\u2019t going away anytime soon.\u00a0 Darren is repeating his success with ProBlogger by staking his ground as the go-to source for tips and strategy on microblogging while the platform is hitting explosive growth, just like he did for blogging.\u00a0 His strategy in both cases is to ride the same wave of growth in the platform for his own property.<\/p>\n

Guy Kawasaki created the ultimate RSS content aggregation site for all topics under the sun,\u00a0AllTop.\u00a0<\/strong>He started the site by aggregating content from major niches such as\u00a0sports,\u00a0marketing,\u00a0technology, etc.\u00a0 Once the site gained steam and he saw the popularity of aggregating and organizing quality content in the big niches, he applied the formula to micro niches covering everything from\u00a0Bacon\u00a0to\u00a0Schizophrenia.\u00a0 The site had a design in the beginning, sure \u2013 but he found the formula to be successful enough for the big niches it was a logical next step to do the same for smaller niches.\u00a0 The smaller niches are perhaps even more interesting as the more specific you get with subjects, the audiences shrink but the passion they have goes way up.\u00a0 His formula may resonate even more with Bacon fans than marketing fans.<\/p>\n

Maki realized the power of packaging content in a sticky brand<\/strong>.\u00a0 At\u00a0Dosh Dosh, his formula went beyond delivering thought provoking, deep content while the rest of his niche was giving simple quick hits \u2013 he went a step further by cultivating an aura of mystery and differentiation in visual branding on his site.\u00a0 As I wrote in my\u00a0case study of DoshDosh, he has been consistent with delivering his formula of anime characters mixed with his clever marketing strategy.<\/p>\n

Daniel Scocco at\u00a0Daily Blog Tips\u00a0has created an entire network based off the successful idea of daily tips<\/strong>.\u00a0 I\u00a0wrote a case study\u00a0on the network previously, and thought it was a great sample of taking the successful formula of one blog \u2013 right down to the layout and branding and applying it to other niches.\u00a0 His network, based off his successful formula, has grown to more than 500,000 monthly impressions across sites.<\/p>\n

I\u2019m not saying any of these people\/ideas are one-hit wonders.\u00a0 They all do other things than what I mentioned here.\u00a0 But the fact remains that most people find out about them through the successful formulas they keep coming back to.\u00a0 And, the positive results through formulas that work enable the rapid growth which allows freedom to expand and experiment in new directions.<\/p>\n

There is nothing at all wrong with being known for something, especially if it works.\u00a0 It is exactly what allows you to\u00a0 stand out from the countless others doing the same thing as you.\u00a0 Don\u2019t worry about getting pigeon-holed if you find a formula that works, as there is nothing stopping you from switching strategies if you wake up one day and find your approach is no longer fruitful.\u00a0 Changing directions on the web is simple.<\/p>\n

There are plenty of other design websites, Smashing Magazine certainly isn\u2019t the only one.\u00a0 Seth Godin isn\u2019t the only marketing blogger.\u00a0 BlendTec isn\u2019t the only blender manufacturer nor company creating videos as part of their web marketing.\u00a0 Darren Rowse isn\u2019t the only one creating websites aimed at helping people use emerging platforms.\u00a0 But in each case these people have hit upon a formula they found to be successful and continue to come back to it repeatedly as they continue providing returns.\u00a0 I am sure that for all of them, if they find the mine runs out of gold they\u2019ll move on to a new strategy, but until then there would be no reason to stop.<\/p>\n

When you find something that consistently works for you, don\u2019t be afraid to keep using it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Smashing Magazine\u00a0is a white-hot web publication that frequently publishes lists.\u00a0They\u2019ve gone from approximately 300K VPM to nearly a million in … <\/p>\n

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