{"id":907,"date":"2023-03-10T02:12:11","date_gmt":"2023-03-10T02:12:11","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=907"},"modified":"2023-03-23T08:55:31","modified_gmt":"2023-03-23T08:55:31","slug":"destroy-your-artifical-barriers","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/destroy-your-artifical-barriers\/","title":{"rendered":"Destroy Your Artifical Barriers"},"content":{"rendered":"<p>How many barriers are there between us right now?<\/p>\n<p>Just one \u2013 a little button that says publish \u2013 that\u2019s it.\u00a0 It\u2019s simple.\u00a0 It\u2019s insanely efficient.<\/p>\n<p>What about for your company?\u00a0 How many barriers exist between you and your customers? Probably many \u2013 lawyers, supervisors, departments, consultants, procedures, forms \u2013 all of these things are artificial barriers.<\/p>\n<p>Artificial barriers:<\/p>\n<ul>\n<li>Are expensive<\/li>\n<li>Slow the process to a crawl<\/li>\n<li>Kill creativity<\/li>\n<li>Water down ideas<\/li>\n<li>Destroy efficiency<\/li>\n<li>Make you late to the party<\/li>\n<\/ul>\n<p>The web has destroyed the physical barriers.<\/p>\n<p>So why are you keeping the artificial?<\/p>\n<p>You can\u2019t win in the ultra-competitive attention economy against a world of nimble, smart content creators who know the tools intimately and are incredibly good (and getting better every day) at creating things that spread.\u00a0 Not if you sound like a warmed-over press release because your content has been removed of personality by filters with the unspoken purpose of risk-aversion.<\/p>\n<p>It is actually riskier to \u201cplay it safe\u201d because you risk not being heard at all and lost in the\u00a0oceans of information\u00a0our world is perpetually publishing.<\/p>\n<p>Don\u2019t believe me?<\/p>\n<p>Go look at the content on\u00a0PR Web\u00a0or\u00a0Business Wire.\u00a0 Nearly everything published there is unreadable.\u00a0 The honest truth is the content there is tiresome, boring and not even\u00a0scanable.\u00a0 These are communications still being created for a pre-internet age.\u00a0 Who are we kidding?<\/p>\n<p>All of that material has gone through layers of artificial barriers and filters.\u00a0 They strip away the sharpness, edge and creativity of the content.<\/p>\n<p>What if you removed the inefficiencies and superfluous layers and put a few smart, web savvy, highly trusted people out front to communicate your business with the world in a multi-directional format without oversight?\u00a0 Let them loose and give them\u00a0<span class=\"hw\">carte blanche to\u00a0<\/span>use all the new tools to build real value.\u00a0 Let them communicate honestly without removing the personality and character that make your brand special.\u00a0 Let them format it in creative ways to keep attention.\u00a0 Let them create things that will actually move people emotionally.<\/p>\n<p>Small companies or underdogs take note, it has never been easier to run circles around the 800 pound gorilla if you are organized for it.\u00a0 Nimble companies have always had the advantage over slow-moving, but the web has enabled this to a tremendous degree.<\/p>\n<p>The gap between nimble and slow has become too great to ignore.\u00a0 Destroying the artificial barriers in a world with no physical barriers frees you in a way which is highly disruptive to competitors who can\u2019t let go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many barriers are there between us right now? Just one \u2013 a little button that says publish \u2013 that\u2019s &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Destroy Your Artifical Barriers\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/destroy-your-artifical-barriers\/#more-907\" aria-label=\"More on Destroy Your Artifical Barriers\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":1,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/907\/revisions"}],"predecessor-version":[{"id":908,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/907\/revisions\/908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1515"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}