There are people writing on essentially every topic online.\u00a0Kudos to you if you can start a site on something that hasn\u2019t been done and is 100% original, that is quite the feat.\u00a0So to be realistic, you\u2019re probably writing on something that others online are writing on.<\/p>\n
Fair enough, many people share similar passions, and in terms of creating content about a passion \u2013 it\u2019s actually good news that others are out there creating similar content.\u00a0It\u2019s good news, because that means there are already people marketing your topic, and there are established people in your field you can collaborate and network with.\u00a0These people already have readers and supporters and have been creating even more of a following in the world for your passion.<\/p>\n
Supporters from established sites are very likely candidates to become your fans and supporters too \u2013 they are the big fans of whatever genre your content is.\u00a0And, chances are they\u2019re willing to subscribe to another site on the same topic.<\/p>\n
But the\u00a0only<\/strong>\u00a0chance you have of someone becoming your supporters is if your content is exceptional.<\/p>\n What exactly defines exceptional content? This is just a start, but you get the idea.\u00a0Developing this kind of content takes time.\u00a0It\u2019s not necessarily just writing about the first thing that comes to your mind.\u00a0It\u2019s about posting what is worth spending time on, something which needs to be said.<\/p>\n And this doesn\u2019t just apply to bloggers.\u00a0If you\u2019re in PR, for example, your press releases and pitches should exemplify exceptional content.\u00a0In fact, it needs to \u2013 think about how overwhelmed most reporters are by generic press releases and pitches.\u00a0Think about how nice it is for them when they get something fresh, something that makes them stop and think \u201cwow, someone with passion wrote that \u2013 this is so special I need to write about it!\u201d<\/p>\n Reporters, blog readers, Digg users \u2013 they all have the same thing in common \u2013 they want something novel and exciting, and they all want to be touched by passionate people.\u00a0And you can\u2019t create exceptional content unless you have passion in the first place.\u00a0To be touched by someone with passion is a very special thing.\u00a0When you\u2019re reading your favorite blog, you\u2019re probably touched by passion and not even realizing it.\u00a0Your favorite site is probably remarkable in many ways, and there is a reason for that.\u00a0Remarkable content is absolutely a byproduct of passion and the\u00a0flow experience.<\/p>\n Let\u2019s say you\u2019re subscribed to someone\u2019s blog on tropical fish.\u00a0You absolutely love the content presented there, and want to learn everything about it.\u00a0Now, say you stumble upon another page on tropical fish.\u00a0You already love the first page you found on the subject, so that page becomes your base of comparison on the new tropical fish page you have found.\u00a0The first page is the standard.\u00a0If the second page has exceptional content, you might think to yourself \u201chey cool, another tropical fish site, I\u2019ll subscribe to it also.\u201d\u00a0But, if the content on the second site isn\u2019t quite as good, you might not bother.<\/p>\n With this example it\u2019s clear just how important it is your site is the very best.\u00a0An alternative perspective or tone of voice is great, but it also has to be exceptional \u2013 otherwise nothing else will matter.<\/p>\n Your content also must be sticky. Stuff that is so sticky \u2018must\u2019 be shared, and that\u2019s what will happen when people begin to view you as an exceptional source for your genre of content.\u00a0Becoming that source is key, and takes time, but the results will lead to success in growing your reader base and catching on.<\/p>\n The winners online and the ones who attract the most attention do so because they are run by exceptional, passionate people.\u00a0If you\u2019re someone in that vein, then you will eventually draw as well\u2026it may take time, but eventually if you\u2019re passionate your stuff will catch on.<\/p>\n","protected":false},"excerpt":{"rendered":" There are people writing on essentially every topic online.\u00a0Kudos to you if you can start a site on something that … <\/p>\n
\nIt\u2019s content which is:<\/p>\n\n