The vast majority of businesses and bloggers try to do far too much with their sites.\u00a0 Ultimately this is a mistake.\u00a0 Your opportunity is to go the opposite route and be a more refined, clear and useful option.<\/p>\n
Ask yourself, what is the\u00a0single most important<\/strong>\u00a0idea I would like my web property to communicate or action I would like a visitor to take.\u00a0 Now, focus your site to make sure every interested visitor sees your call to action, loud and clear.\u00a0 It is that simple.<\/p>\n Direct each visitor\u2019s attention only to what is absolutely vital and you will win every time against your competition that does too much and is unfocused.<\/p>\n For example\u2026<\/p>\n You could go to\u00a0Weather.com, where you\u2019re greeted with a screen that looks like this:<\/p>\n <\/p>\n Or you could go to\u00a0UmbrellaToday.com\u00a0where you simply get this:<\/p>\n <\/p>\n You could go to\u00a0MySpace\u00a0to engage your friends on a social network that looks like a billboard here:<\/p>\n <\/p>\n Or you could go instead to\u00a0Facebook\u00a0and use a service that clearly defines what it does:<\/p>\n <\/p>\n You could use a search engine that tried to do\u00a0everything<\/em>\u00a0here:<\/p>\n <\/p>\n Or you could use one that focuses on being the best at one thing\u00a0here:<\/p>\n <\/p>\n You could get a new system from\u00a0Acer\u2019s\u00a0website (they actually do make good products):<\/p>\n <\/p>\n I\u2019m a PC user, however there is no denying the beauty and simplicity of\u00a0Apple\u2019s\u00a0consumer website:<\/p>\n <\/p>\n You could use a service like\u00a0MessageForums.net\u00a0to build a message board:<\/p>\n <\/p>\n Or you could use\u00a0Ning.com\u00a0and easily and quickly build a whole social network:<\/p>\n <\/p>\n Should I look something up on\u00a0Encyclopedia Britannica\u00a0which offers me superfluous content I didn\u2019t even query on the homepage:<\/p>\n <\/p>\n Or perhaps\u00a0Wikipedia, which presents me purely with the interface and language choice:<\/p>\n <\/p>\n Look carefully at your own .com.<\/p>\n Are you a Weather.com or an UmbrellaToday.com?\u00a0 Are you a Yahoo or a Google?\u00a0 Are you a MySpace or a Facebook?\u00a0 Do you\u00a0really\u00a0<\/em>need all those tabs, buttons, links, banners, graphics, flashing animations and logos?\u00a0 What is the most important thing you want readers to learn about you, what one action do you want visitors to take?<\/p>\n Adding complexity is standard and expected.\u00a0 Simplicity is truly remarkable and will make you stand out.<\/p>\n What if instead of trying to do and say everything, you decided to simply be the best at one thing?<\/p>\n","protected":false},"excerpt":{"rendered":" The vast majority of businesses and bloggers try to do far too much with their sites.\u00a0 Ultimately this is a … <\/p>\n