{"id":970,"date":"2023-03-07T22:52:59","date_gmt":"2023-03-07T22:52:59","guid":{"rendered":"https:\/\/www.bursucretleri.com\/blog\/?p=970"},"modified":"2023-03-23T09:37:39","modified_gmt":"2023-03-23T09:37:39","slug":"pr-and-the-blogosphere-a-short-guide-to-success","status":"publish","type":"post","link":"https:\/\/www.bursucretleri.com\/blog\/pr-and-the-blogosphere-a-short-guide-to-success\/","title":{"rendered":"PR And The Blogosphere: A Short Guide To Success"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Proceed with caution<\/strong><br \/>\nAs a PR practitioner who spends most of his life in the digital world, I can\u2019t help but notice the\u00a0mistakes of others\u00a0in the industry who sometimes give the rest of us a bad name.<\/p>\n<p style=\"font-weight: 400;\">Ignorance is no excuse, and PR people need to treat bloggers and web publishers with the same respect as they would their print counterparts.\u00a0If anything, I\u2019d argue they need to treat these people with even more respect, because as time moves forward and deeper\u00a0niches\u00a0are drawn out in the media industry, having those key bloggers as allies can be vital for your success.<\/p>\n<p style=\"font-weight: 400;\">The PRs world is buzzing about blogs (and has been for quite some time).\u00a0All the glossy trades have articles talking about campaigns, case studies and statistics; companies and firms are vying for blogger\u2019s attentions, and the interaction and experimentation in the blogosphere is well underway.<\/p>\n<p style=\"font-weight: 400;\">New media sounds fresh and exciting (it is), and everyone wants to get involved.\u00a0It is dangerous, however to dive right into the blogosphere without knowing what you\u2019re getting into.\u00a0In this space, anything you do can (and usually will) be exposed, so don\u2019t send out anything you wouldn\u2019t feel comfortable published publicly for the entire world to see.\u00a0If you pitch a blogger, for instance, don\u2019t be surprised to see that he or she has posted your entire pitch (potentially along with your email address) for the world to see.<\/p>\n<p style=\"font-weight: 400;\">Realize that most bloggers aren\u2019t\u00a0blogging for the money.\u00a0Most keep a blog purely for the passion of their subject matter.\u00a0And, even the ones who are making money blogging still realize that they could easily lose their audiences they have worked tirelessly to build up over the years if they publish material that isn\u2019t ultra-compelling for their users.\u00a0Don\u2019t think that just because you have found a popular blog on your client\u2019s subject that it\u2019s going to be easy \u2013 just the contrary.<\/p>\n<p style=\"font-weight: 400;\">Most (but not all) blogs also skew towards the younger demographic, and many of them are not journalists by trade (although many journalists do keep blogs now too).\u00a0If they aren\u2019t already fans of the brand, they may be weary of your news, or even of someone just directly reaching out to them altogether.\u00a0It may be an entirely new experience for them.<\/p>\n<p style=\"font-weight: 400;\"><strong>Get in the mix<\/strong><br \/>\nThe only way you will ever fully comprehend the blogosphere is to jump right in.\u00a0As I mentioned before,\u00a0<em>every\u00a0marketer and PR professional should have a blog<\/em>.\u00a0It\u2019s beneficial on so many levels, you will:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Get perspective on what it\u2019s like to blog<\/li>\n<li>Understand what motivates bloggers<\/li>\n<li>Document your professional expertise<\/li>\n<li>Create a strong personal brand and a standout resume (yes, your blog can act as a resume \u2013 one that potentially gives you the edge over someone else)<\/li>\n<li>Learn a little code<\/li>\n<li>Have an altogether learning and positive experience and perhaps even make some new friends<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">If you\u2019re unwilling to take this step, then it may be wiser to leave the blog outreach to someone else.<\/p>\n<p style=\"font-weight: 400;\"><strong>Subscribe, read (daily), learn and follow the trends<\/strong><br \/>\nIf you desire success online for any degree of time, you have to realize that the web is the fastest changing system ever known to humanity.\u00a0Trends, flavors, people, topics, music all come and go so fast, you need to really have your finger on the pulse of what\u2019s happening if you\u2019re going to stay ahead of the curve.\u00a0<strong>Some ways to get started:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Read\u00a0Digg\u00a0and\u00a0Reddit\u00a0and\u00a0StumbeUpon<\/li>\n<li>Subscribe to blogs you want to get on \u2013 and read them\u2026even the comments<\/li>\n<li>Subscribe to\u00a0Techno\/\/Marketer,\u00a0Strategic Public Relations, and other marketing \/ PR blogs (these are just two fantastic samples, there are many \u2013 find the ones which speak to you);<\/li>\n<li>Have\u00a0Google Alerts\u00a0setup for the topics of your choice (industries you\u2019re in, your clients, etc.)<\/li>\n<li>Have\u00a0Google Alerts\u00a0setup for your competitors<\/li>\n<li>Read\u00a0BoingBoing\u00a0and other\u00a0Technorati Top 100 blogs<\/li>\n<li>Have your own\u00a0Facebook\u00a0and\u00a0MySpace\u00a0pages<\/li>\n<li>Mess around with\u00a0Twitter\u00a0and other popular web services<\/li>\n<li>Subscribe to the trade publications (ie,\u00a0MediaPost, which is actually free)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Ditch the press release\u2026at least for now<\/strong><br \/>\nThere are cases a blogger does want your press release.\u00a0If you\u2019re Apple, for example and about to release a new, revolutionary product \u2013 go ahead and send\u00a0Engadget\u00a0your release.\u00a0It\u2019s compelling for their users.\u00a0It\u2019s a direct fit, and something their readers are already raving fans of.<\/p>\n<p style=\"font-weight: 400;\">But what if you\u2019re a company they haven\u2019t heard of?\u00a0Yes, you could just send them your press release, but that\u2019s a better chance you\u2019re lost in the shuffle of the thousands of emails they\u2019re getting daily.\u00a0If you\u2019ve been reading their blog, you probably have a strong sense of what they write on, their tone, what they might cover and what they won\u2019t cover.\u00a0If you\u2019ve been commenting on their blog (you should be) they may already even know your name.<\/p>\n<p style=\"font-weight: 400;\">Opening the doors of communication with a friendly email saying you\u2019ve been enjoying their content is something appreciated, especially if you are in the blogosphere too and can share your content with them.\u00a0Connect with them, and they may want to help you.\u00a0Give them something you know their readers want, something that ties into their passion.\u00a0If you\u2019re passionate about it too (you should be), it will be obvious and it will create a smooth interaction.\u00a0They may even ask for a press release later on with the full details \u2013\u00a0permission marketing\u00a0in full effect.<\/p>\n<p style=\"font-weight: 400;\">A tailored approach is desired, and the blogger will appreciate it.\u00a0Write it in their tone of voice, give them images and video (if you know they\u2019ll want it), let them know this is unique for them, and you really think this would be a great fit.\u00a0If you\u2019ve been reading their blog, what you\u2019re sending should be.<\/p>\n<p style=\"font-weight: 400;\"><strong>Tips for pitching bloggers:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Read their blog daily, subscribe to their feed, comment<\/li>\n<li>Get creative, give them something they haven\u2019t seen<\/li>\n<li>Always be prepared to see your pitch verbatim, in public<\/li>\n<li>Don\u2019t just send your press release unless it\u2019s\u00a0<em>really<\/em>\u00a0on beat, or you know that the blogger runs press releases<\/li>\n<li>Have compelling images and compelling copy<\/li>\n<li>Give a popular blogger an exclusive \u2013 even before mainstream media.\u00a0The story, if exciting enough, could end up on the front page of Digg<\/li>\n<li>Treat them with respect, take your time, and be sure what you\u2019re sending is on beat<\/li>\n<li>Respond to their comments directly and promptly, as bloggers move onto new things quickly.\u00a0If you\u2019re not quick, you may lose the story.<\/li>\n<li>Use services like\u00a0YouTube\u00a0to offer video along with your information.\u00a0It\u2019s an easy, quick way a blogger could embed content to go along with a post.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">It\u2019s an exciting space to be in, and with proper time, effort and creativity you can create positive buzz in this space.\u00a0Bloggers and their readers are some of the most vocal people on the planet, and are clearly setting the trend for culture online.\u00a0Success here is possible only if you take the time to learn, interact and contribute in ways which make everyone content<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proceed with caution As a PR practitioner who spends most of his life in the digital world, I can\u2019t help &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"PR And The Blogosphere: A Short Guide To Success\" class=\"read-more button\" href=\"https:\/\/www.bursucretleri.com\/blog\/pr-and-the-blogosphere-a-short-guide-to-success\/#more-970\" aria-label=\"More on PR And The Blogosphere: A Short Guide To Success\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-digital-marketing-and-pr","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":2,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/970\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/posts\/970\/revisions\/972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media\/1540"}],"wp:attachment":[{"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/categories?post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bursucretleri.com\/blog\/wp-json\/wp\/v2\/tags?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}