Techdirt is running a fascinating article by respected tech writer Tom Lee about the future of mass media outlets (the example is NBC) with huge implications for PR.\u00a0Have a read through.\u00a0This is essentially why the industry is so buzzing about blog, social networks and niche web outreach, even if it seems small scale.<\/p>\n
As Seth Godin also points out, \u201cThe more people you reach the more likely it is that you\u2019re reaching the wrong people.\u201d<\/p>\n
The point is, is that even if you only do reach 1,000, 10,000 or 100,000 people through niche websites \u2013 those people are the ones who are really interested in your product or service. (there are still sites online that reach millions, which mimic mass media in that aspect). Although it is nice to reach those mass media outlets, you don\u2019t necessarily need to reach a million or 10 million people at a time anymore when only a small percentage will care about your product \u2013 now you can directly reach those who *do* care.<\/p>\n
And the best part is this way, you\u2019re reaching an audience that are experts on your product, tend to be more vocal about it, are more frequent purchasers, etc. It\u2019s a way to connect to your \u2018raving fans\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"
Techdirt is running a fascinating article by respected tech writer Tom Lee about the future of mass media outlets (the … <\/p>\n